Skip to main content

Marketing Matters & More Blog
Mental fitness, Marketing, and Making Life Count.


 

Here it is! Your Business Growth Playbook

Here it is! Your Business Growth Playbook

I’m excited to share that I was recently interviewed for Jeremy Shapiro’s “Your Business Growth Playbook” podcast, where we explored the real-world challenges and breakthroughs from my 30+ year entrepreneurial journey. Before the episode airs, I want to shine a spotlight on Jeremy’s soon-to-be-released book—a fantastic resource that I reviewed in advance and highly recommend for business owners seeking practical, powerful growth insights.

noun checkbox checked 220320If you’re ready to pivot, adapt, and take your business to the next level, check out Jeremy’s new book here: Your Business Growth Playbook.

Have you faced any recent turning points or plateaus in your own business? I’d love to hear what’s on your mind as you continue your journey.

Let's chat! You can reach me directly at 508-393-7726 or by email aThis email address is being protected from spambots. You need JavaScript enabled to view it..

The Healing Strength of Forgiveness

The Healing Strength of Forgiveness

When someone inflicts pain on you, clinging to anger or resentment may feel not only warranted but also oddly reassuring. Harboring a grudge might appear to be a means of regaining control or shielding yourself from additional hurt.

Nevertheless, researchers in psychology have discovered that genuine, deliberate forgiveness—when engaged with carefully—can provide significant advantages.

Use ChatGPT to Write High-Impact Marketing Copy Faster

Use ChatGPT to Write High-Impact Marketing Copy Faster

AI is transforming the way we approach marketing, and ChatGPT has become a valuable tool for marketers today. It helps in creating content, analyzing data, and enhancing workflows, all of which save time and boost productivity, leading to impressive results. You don’t need to be a tech expert to use it.

Developed by OpenAI, ChatGPT is an advanced AI language model that understands and generates human-like text in response to user input. It can answer questions, generate ideas, and produce clear, context-aware content within seconds. For marketers, this means you can save valuable time while still producing high-quality, brand-consistent content.

Wicked Reports

Wicked Reports

WRlogo

Powerful multi-touch marketing attribution software that gives you clear, actionable data tied to all marketing efforts. See where your best customers came from and find more. 

Move your ad spend optimization to reality-based decision making using real ad spend, conversions, and customer lifetime value. Stop wasting money on ad spend that doesn't convert, and scale your ad spend where it is converting.


Check out others who we recommend - solid vendors and products that could benefit your business today.

 

JoomFuse

JoomFuse has changed the rules of membership management. . . forever.

JoomFuse integrates your Joomla! website with Keap to manage content access and membership status, hands-free for you!

Manage infinite levels of paid (or free) membership using JoomFuse to integrate the automation of Keap with the power of Joomla. You control who gets access to what content... and when.

JoomFuse manages access and action triggers for you, driven by Keap tags. No more duct-taping third-party software programs to try to get what you need to manage your membership (subscription) programs. Now you can sleep at night knowing it's taken care of for you.

Check out others who we recommend - solid vendors and products that could benefit your business today.

Exercise your brain

Exercise your brain

Your brain is involved in everything you do, and like the rest of your body, it requires regular care to function optimally. Research indicates that you can improve your mental abilities and promote long-term brain health at any age.

Simple brain exercises can improve memory, concentration, and focus. This makes daily tasks easier and helps you maintain mental sharpness as you age. Want to enhance your mind? Try these brain exercises!

Measuring Social Media’s Effectiveness for Your Target Market

Measuring Social Media’s Effectiveness for Your Target Market

Understanding your ideal clients is crucial for successful social media marketing. However, it's important to acknowledge that not all of them are active on social media platforms, meaning that social media may not always be the best solution for your marketing efforts.

The key to effective engagement is identifying where your target audience is most active and tailoring your outreach accordingly. But how can you determine whether social media is essential for reaching them, and why does this matter?

When’s your next vacation?

When’s your next vacation?

There’s a saying: “You can’t pour from an empty cup.” In other words, you can’t give your best to others when you’re running on empty. Yet, every year, more than half of Americans leave their paid vacation days unused - missing out on one of the most powerful ways to recharge.

Why Taking a Vacation is Essential for Recharging

Vacations may feel like a luxury, but they’re essential. More than just a break from routine, they’re an opportunity to truly refill your cup—helping you return refreshed, more productive, and better equipped to handle life’s demands.

Secure Managed Website Hosting

Zacaw Website Hosting

logozei 2012 landscape2

Secure Managed 
Website Hosting 

Multiple layers of hacker protection including anti-sniffing, anti-spoofing firewall and intrusion detection protect your company’s valuable data and reputation. Look no further for an extremely secure and highly scalable hosting platform backed by our personal support.


Check out others who we recommend - solid vendors and products that could benefit your business today.

 

Never forget

Never forget

September 11, 2001, was a day of unimaginable tragedy and horror that deeply shook the American people. It marked a turning point in the nation's history, shattering our sense of security. Yet, amid the devastation, it also stirred something deeply human within us—a powerful drive to unite, to support one another, and to ensure that we never forget.

The anniversary of 9/11 can be honored in your community and nationwide through service, remembrance activities, or events that pay tribute to the lives lost and the heroes who responded.

The Brain-Altering Power of Gratitude

The Brain-Altering Power of Gratitude

A simple gesture or a heartfelt "thank you" can work wonders in expressing gratitude. These little acts of kindness have a powerful impact on our overall health, benefiting our brain and nervous system. Learn how to embrace gratitude and watch how it transforms your life.

What is gratitude? Simply put, it's the act of recognizing and appreciating the good in our lives. Whether giving or receiving thanks, gratitude is closely linked to happiness.

Nurture your List with Value

Nurture your List with Value

When you're new in town and looking to make friends, you wouldn’t simply introduce yourself, exchange phone numbers, and then disappear. Real friendships develop through consistent interaction, shared experiences, and genuine effort over time.

The same principle applies to your email list or lead database. You can't just collect contact information and expect conversions to happen automatically. To build genuine relationships with your audience, you must nurture them by consistently showing up, providing value, and earning their trust.

How To Make Exercise Fun

How To Make Exercise Fun

Finding time to exercise might seem daunting. Between planning workouts, gathering gear, and tackling that dreaded post-workout soreness, it can feel overwhelming. But guess what? Building a workout routine can actually be a fun and rewarding experience!

Turning exercise into a fun activity can change it from a dreaded chore into an exciting part of your day that you genuinely anticipate!