A logo is an integral piece of your brand and will dictate how anaudience perceives your company, so if you’re feeling overwhelmed at the thought of choosing a design, it’s okay. This is an important decision. Your logo needs to clearly communicate the personality of your company—the best logos will actually become synonymous with your brand name—think McDonalds, Nike and Twitter.
That’s why we created the following guide to get you started and hopefully make the processof choosing your logo a little bit easier.
on Tuesday, 18 February 2020.
Posted in Insights
Your email list is a bit like your house plants. Really, you ask? Well, the analogy isn’t as far off as you may think. Like house plants, your email list is pretty easy to keep up when you first get it. However, things get more challenging the longer you have it.
With plants, you have to make sure you water and feed them and give them the proper amount of light. You get busy with the holiday or with a project and the next thing you know those house plants have seen better days. To save them from an unfortunate demise, you’ll want to give them some good plant food, water them and make sure they have to right temperature and humidity to flourish.
You’ll want to do something similar with your email list if it’s gotten brown and wilted. It’s called list re-engagement, and it’s the next topic in our series on connecting with your customer.
on Thursday, 13 February 2020.
Posted in Business Strategy
Red is the color of love and passion. It’s bold and vibrant. It demands our attention and inspires us to action. This February, red takes on another meaning. Friday, February 7th is National Wear Red Day, a day dedicated to women’s heart health.
Heart disease and stroke are still the leading causes of deaths among women, nearly 1 in 3— that’s more than all cancers combined. Here are some tips to keep your heart strong:
on Tuesday, 04 February 2020.
Posted in Insights
Over two billion people, more than a quarter of the world’s population, have watched at least one of the 3.5 billion broadcasts on Facebook Live.
Videos created on this platform also receive six times more interactions than standard Facebook videos, and will boost your content in the Facebook algorithm.
Sounds great, right?
But how does this impact you as a business owner?
Why should you care?
on Tuesday, 04 February 2020.
Posted in Insights
You could be pardoned for not finding caterpillars particularly appealing. They’re ungainly, unshapely and sometimes downright hideous. However we also know from science class that many caterpillars will enter a cocoon and emerge as beautiful butterflies. It’s not hard to see how the analogy applies to a business coming out of a restructuring. Like the caterpillar, your business didn’t look particularly attractive. Otherwise you wouldn’t have gone through the painful process of reworking it from the ground up. You have emerged from your metaphorical cocoon and it’s time to spread your wings and show the world who you are now.
on Thursday, 30 January 2020.
Posted in Business Strategy
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on Tuesday, 21 January 2020.
Posted in Business Resources, Business Strategy, Insights, Marketing Tips
When it comes to making positive changes in our lives, we’re often more likely to come up with reasons they can’t be done, rather than how to make them happen. But many times the only thing that's stopping us is ourselves. Try small changes and give them a chance. You might be surprised how easy they can insinuate themselves into your life and make things better.
on Tuesday, 21 January 2020.
Posted in Insights, Life & Lifestyle
How long have you lived in your house? Did you just move in or have you spent many comfortable years under the same roof? If you’ve lived in the same place for a while you probably have noticed how your stuff seems to accumulate. That shelf full of knick-knacks fills up and there hasn’t been room in the garage for the car in some time. When we’re on the move, we often have to make choices about what to take and what to leave behind. Yes, we have some great memories with that trusty sofa, but there isn’t room in the moving van.
on Thursday, 16 January 2020.
Posted in Business Strategy