Breakfast is said to be the most important meal of the day because it helps you start your day out right, giving you the nutrition and energy you need to get things rolling. Just like breakfast, hitting your Q1 goals will help you get things rolling for your business. Your Q1 success is the foundation to base the other three quarters of the year on, and while finishing strong is also important, getting off to a fast start is even better.
So how are you doing with those early goals?
on Thursday, 02 March 2017.
Posted in Business Strategy
All business owners are faced with challenges, particularly when it comes to sales and marketing strategies. You have questions about emails, automating and lead generating. You wonder if your content is fresh, if your social media is social enough, and most of all, are you doing any of this stuff right and would it matter if you didn't.
If that weren’t enough, the old ways of marketing you’ve learned aren’t cutting it anymore. Now you need pictures and video and new ways to tell a creative story about your product. You shake your head a little bit. You’re a businessperson, not Steven Spielberg.
on Thursday, 23 February 2017.
Posted in Business Strategy
Christmas and New Year’s Day have come and gone, and with them, the color, the celebration and the good feelings seem like they’ve gone as well. Now there is an endless stream of gloomy winter days in front of you.
If the winter doldrums are getting to you, maybe it’s time to consider closing up shop and getting away to the country’s biggest party this side of New Year’s Eve— that’s right, we mean Mardi Gras. Sounds great, right?
If only.
on Thursday, 16 February 2017.
Posted in Business Strategy
“There’s a big difference between a satisfied customer and a loyal one.”
—Shep Hyken
When a customer walks out the door, we hope they’re satisfied that they received good value for their purchase price and that they’ll be coming back. It’s the basic goal of any business.
However, if your business is going to thrive, you need more than that. You want them walking out the door so delighted with your company that they’ll tell their family and friends about you and praise you to the skies in online reviews. It’s the kind of hidden advertising money can’t buy.
on Thursday, 09 February 2017.
Posted in Business Strategy
Are you sentimental about Valentine's Day? Do you get a little misty-eyed when you think about spending time with a sweetheart? Or maybe it’s the romantic dinner, the cards and the flowers? You know - the whole mushy thing?
Or are you the more pragmatic type? Do you see the holiday as a money-maker for the greeting card guys, and are mostly excited to see the chocolate go on sale February 15th?
If you’re a business owner, it pays to be a little bit of both.
on Thursday, 02 February 2017.
Posted in Business Strategy, Marketing Tips
No matter what business you’re in, whether you know it or not, you’re also in the business of learning. Even if you’re an experienced pro who’s ‘been there, done that and have the t-shirt to prove it’, there are still plenty of things you might not know. And even if you did somehow know everything about your chosen industry, things change.
Why go?
on Thursday, 26 January 2017.
Posted in Business Strategy
If you’ve ever done any sort of swimming, you know the difference between diving and a belly flop. With a dive, you punch crisply through the surface of the water. With a belly flop, there is that painful, gut-wrenching slap when you (or hopefully some other braver soul) find out that water doesn’t yield nearly as much as you thought. The reason for the difference is that water has a surprisingly high surface tension, and by spreading yourself out, as in a belly flop, there’s not enough momentum at any one point to overcome that surface tension.
You can spread yourself too thinly with your business too, and find that the beginning of the year has turned into one painful belly flop.
on Thursday, 12 January 2017.
Posted in Business Strategy
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on Friday, 30 December 2016.
Posted in Business Strategy