Courage
Courage under fire. I guess that means something different to everyone.
Today I sat with a friend who is so strong and committed, and working hard every day to stay positive, in the face of unimaginably daunting personal and familial crises. She is courage under fire.
About a decade ago, our son dealt with severe injuries from an accident, lengthy rehabilitation, and relentless daily efforts to find ways to cope with what would turn out to be chronic challenges. He is courage under fire.
Every day we see business owners face unexpected ‘fire’ aimed at their businesses from changing laws, unpredictable economic climate, fickle or disgruntled customers, intense competition. To deliver value and quality to their customers and continue to grow their business, they never give up, they just evolve. They are courage under fire.