I Don’t Think That Word Means What You Think It Means
Well since Jordan* (www.jordanhatch.com) is still on the email kick, I thought I'd stick with it as well. Again just like Jordan*, I often get asked, "How does email actually work?" or "How come my email is not being delivered when Infusionsoft says it is?", or "How do I measure my email deliverability rates?". Or many variations on these themes.
Well ,as Jordan points out in his excellent blog post (http://www.jordanhatch.com/email-deliverability-i-dont-think-that-word-means-what-you-think-it-means/) how email actually gets out of your system (your Outlook, Gmail, Infusionsoft, Mail Chimp, whatever) and into your recipient's email server is pretty complicated....and it hasn't even gotten to your recipient's inbox yet.
Written by Dom Cassone
on Monday, 04 May 2015.
Posted in Automation News, Marketing Tips
It’s worth poking around in now and not waiting till you're up against a deadline and desperate for an answer. Some of the familiar links you’ve been using have changed, so beware.
It’s all good though! Infusionsoft took the various help platforms that they provided and created a whole new integrated, easy to use Help Center which they launched in April.
To make it easier for you to get familiar with where to find what you want in the Help Center, we put together a list:
on Friday, 01 May 2015.
Posted in Automation News
If you’ve ever talked to a web-site designer, you’ve heard about ‘making your website search-friendly’or heard the term ‘SEO’thrown around. The purpose of SEO, or Search Engine Optimization, is to ‘get them in the door.’These days, that’s likely to be with Google. Creating content for the right keywords will help your business appear in the search results that your customers use.
But what words to use? That’s where the fun starts.
on Tuesday, 28 April 2015.
Posted in Business Strategy
It better be for Google
Google’s Mobile Update is Looming! Are You Ready for April 21st?
On April 21st, Google is planning to rock its mobile search results with an algorithmic update that will change everything. This update is expected to affect more sites than Penguin and Panda combined because searches from mobile devices are estimated to make up more than 50% of all Google searches. To be clear - there is no site that is safe so do NOT pass over this update thinking it isn't relevant to you.
Written by Dom Cassone
on Wednesday, 08 April 2015.
Posted in Marketing Tips
24 hours. It seemed like an eternity when we were younger. As adults, we often wish there were more hours in the day. It always seems like there’s too much to do and too little time to get it done. It can seem like a daunting task to keep on track when there are deadlines everywhere we step. Fortunately, technology has given us the tools we need to keep the deadlines at bay. For every need, there is a productivity app to fill it.
Here are 3 good ones that will leave you with more to-do time:
on Tuesday, 31 March 2015.
Posted in Business Strategy
With Guest Sarah Watz, President of Open Source Matters Inc.
We are super excited to announce another video in our collection for you! This one demystifies Joomla!™, the popular global CMS (content management system) for building robust business websites.
In March 2015, Dom co-presented with Sarah Watz, President of Open Source Matters Inc., the nonprofit organization that supports the Joomla! project which is completely run by volunteers. The webinar was originally presented for Infusionsoft Certified Partners but there is plenty of value there for the small business owner or marketing consultant.
on Tuesday, 17 March 2015.
Posted in Zacaw News
“I know every mile will be worth my while. I would go most anywhere to find where I belong.”
The words come from a song in Disney’s 1998 animated film Hercules, but they can just as easily apply to many small business owners struggling to find their place in a competitive market.Breaking in can be daunting. It often seems the competition is bigger, badder and more importantly, already entrenched. If you try to be everything to everyone, you’ll end up spreading yourself too thin. To find where you belong, sometimes you have to find your perfect niche. If you’re good at something no one else is, why not take advantage of it?
on Tuesday, 10 March 2015.
Posted in Business Strategy