When we think of the holidays, we often find ourselves reminiscing on the past, while the only future we consider is that “there are ‘X’ number of shopping days till Christmas”. But according to many scientists, our Christmases Yet-to-Come promise some amazing new wonders. Let’s look at the predictions that could be coming true in the next ten years:
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Do you struggle every week or month to generate valuable content for your prospects or customers?
What to write about… how much and how often… how to give without giving away the farm… how to monetize the effort…
In fact, the strategy for writing content is, or should be, closely aligned with how you run your business. It’s not about throwing spaghetti at the wall to see what sticks, or it shouldn’t be.
The holiday season is rolling on, continuing its determined march towards 2018. Stores everywhere are getting rid of the brown, yellow and orange decorations of fall to pave the way for the new season of red, green and gold, and yes… that is the sound of the first Christmas songs hitting the airwaves.
You’ve probably heard the phrase ‘content marketing’ somewhere in your travels. If you haven’t, rest assured you probably will. It’s often cheaper than traditional advertising, more easily accessible to an increasingly mobile audience and provides a more valuable and personal touch.
Content marketing can indeed be a powerful way to take your business to the next level. But to get started, you’ll need a plan that works with your existing business goals. Here are some things to consider before you put that plan together:
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Have you ever given any thought to what people will say about you at your funeral? Will they remember you fondly, tell delightful stories about your successes and describe how you were an inspiration to them?
We all want to have lived a fabulous life, a life full of satisfaction and meaning. We might want family, friends, and adventure. Or we may desire romance, a fulfilling career or engaging hobbies. Your life could have these and so much more. But how do we achieve this wonderful goal?
“It is a capital mistake to theorize before one has data.”
~ Sherlock Holmes, “A Study in Scarlett” (Arthur Conan Doyle)
The famous detective makes a good point—it's hard to say exactly how well your business is doing unless you have some numbers. Data is a tricky thing though, since not all of it is relevant. For example, having 2,000 likes on a Facebook page doesn't help you if none of those people have ever made a purchase. So what data should we track? How do we gather that data? What do those metrics mean?
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Hawaii is a beautiful place to visit. It has spectacular beaches, awesome vistas found nowhere else in the world and, of course, some of planet Earth’s most perfect weather. While you’re there, you might choose to stay on the island of Oahu, home to the capital city of Honolulu. A little way west you’ll find the Pearl Harbor National Monument. It’s a serene place these days. You can tour the wreckage of the U.S.S. Arizona or quietly stroll through the grounds. Looking up at the peaceful blue sky and the palm trees gently swaying in the tropical breeze, it’s hard to image this place was once a scene of fiery destruction and death.
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It’s your business. You’re the one who worked long hours and made sacrifices to make it happen. You took risks, gave up your weekends and put yourself on the line. Give yourself a pat on the back. You’ve earned it. And while you’re at it, give some love to those who’ve helped you along the way.
In football, the fourth quarter is usually the most critical time of the game. Athletes train so they can stay strong and sharp during those important last moments. How is the fourth quarter shaping up for your business? Are you in position to make those critical plays that will finish your business year on a high note?
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