Featured Resource this week - Grammarly
Grammarly is the world’s most accurate grammar checker.
Grammarly makes you a better writer by finding and correcting up to 10× more mistakes than your word processor.
Check out others who we recommend - solid vendors and products that could benefit your business today.
on Friday, 20 May 2016.
Posted in Business Strategy, Marketing Tips
A big stumbling block about marketing that I hear from clients is, “My copy won’t convert.” The ideas are your own but the technique can be learned by just about anyone. You might not be world-class but you’ll be better than before. Get 17 Tips here.
on Tuesday, 17 May 2016.
Posted in Business Strategy, Marketing Tips
We’ve all heard about brain foods, and have probably seen some ad for a great new diet that will raise your IQ tenfold. In reality, all these new diets do is raise the creator’s revenue tenfold from book sales or TV appearances.
You really can’t chew your way to being the next Albert Einstein, no matter what they say. But that doesn’t mean you should give up hope. Studies have shown a strong link between certain foods and improved memory and concentration. Here are just a few:
on Thursday, 12 May 2016.
Posted in Business Strategy
In case you haven’t seen them, Cookie has done two iPhone commercials highlighting Apple’s “Hey Siri” functionality. I think they are very funny and very well done, but I love Cookie Monster (and cookies).
What makes these ads so cool…
on Tuesday, 03 May 2016.
Posted in Insights
Featured Resource this week - Copy Doodles
Handwriting and hand-drawn enhancements have been used for years in advertising and marketing because they are a proven way to grab attention and increase response and readability. There is NOTHING out there that matches the quality, expertise and level of support you get when you become a CopyDoodles member. Their extensive library of direct-response marketing graphics features thousands of hand-drawn CopyDoodles, which can be easily downloaded to your computer and placed on any of the online or offline marketing pieces you are working on in a snap.
Check out others who we recommend - solid vendors and products that could benefit your business today.
on Thursday, 28 April 2016.
Posted in Business Strategy, Marketing Tips
In a 1990's edition of the comic strip Dilbert, the Pointy-Haired Boss announces he's going off to a 4-star hotel for a two week management retreat. Needless to say, his staff isn't impressed. The strip hints at the underlying feelings many people have about corporate retreats: expensive wastes of time where executives practice silly exercises like trust falls and rope challenges, all the while gorging themselves on exotic foods in some tropical paradise.
It doesn't have to be that way.
Properly planned and executed, a staff retreat can provide a wonderful vehicle to re-energize yourself or your team, encourage cooperation across different departments and strengthen internal bonds.
on Thursday, 21 April 2016.
Posted in Business Strategy
You gripped the steering wheel so tightly during your commute to the office that you left claw marks. The frown lines that sometimes visit your forehead have now taken up permanent residence and invited their relatives to stay.
In other words, you might be under a little bit of a strain.
Stress is nothing new. It's been around since the beginning of time, and it doesn't appear to be going out of style any time soon. How we deal with it will go a long way to determining how productive and happy we end up being.
on Tuesday, 12 April 2016.
Posted in Life & Lifestyle
“Never put off till tomorrow what can be put off until the day after tomorrow.”
“Me? A procrastinator? I’ll prove you wrong, just you wait and see.”
Do any of these quotes sound like you, when it comes to doing your taxes? Like the tide, you can sense the filing deadline washing inevitably towards you, yet you still haven’t gotten them started. Don’t worry: you’re not alone. The last day of tax season is also one of the busiest. If you’re the type that likes to put everything together at the last minute, here are some tips to help:
on Tuesday, 05 April 2016.
Posted in Business Strategy