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Marketing Matters & More Blog
Business insights, lifestyle tweaks, and the whimsical!


 

Weekly Featured Resource - Send Out Cards

Featured Resource this week -

 Whether you are a dentist, salesperson or office worker, there has never been an easier way to send a genuine thank you, reminder or follow-up card. Greeting cards can be powerful business tools to help make sure your business clients and customers know just how important they are!

Here's an added bonus: To totally integrate your SendOutCards into marketing campaigns through your Infusionsoft or other CRM, check out Fix Your Funnel too! It's the glue between your SendOutCards and Infusionsoft.

  

Check out others who we recommend - solid vendors and products that could benefit your business today.

 

There’s a new builder in town

As of the October update of Infusionsoft, there will be a new default email builder for both broadcasts and campaigns. This new builder has been available for a while now but in a beta version. We’ve been using it since it became available, and it certainly has grown more and more capable over the months. But…

Q1: Setting Goals, Strategies and Tactics for 2017

Wouldn't it be AWESOME if 2017 were your best year EVER? Now is the time to start planning for that success!

You need to have an action plan in place so starting the new year will be easy as pie. Decide which areas you should focus on. Will you develop a new product, work on improving your sales conversion system or find some new ways to get more people in the door? Once you have a goal in mind, decide what your criteria of success will be (how many customers came in the store, how many units of the new product sold, etc.) Finally, detail what action steps you'll need to accomplish these goals and then decide who will be in charge of them.

You are an influencer

You are an influencer

You’d be surprised about how many people you influence throughout your life, even just your adult life. Just think about it:

  • Your spouse
  • Your siblings
  • Your parents
  • Your friends
  • Your kids
  • Your co-workers
  • Your employees

Remembering September 11th

I will never forget seeing what hate can destroy… I will never forget seeing what love can heal…”

        ~ Steve Maraboli, motivational speaker and author

We promised to never forget the events of September 11, 2001, but how much do you remember? The young children of 2001 are entering college this fall—and many have no idea what 9/11 signifies.

Weekly Featured Resource - PureChat

Weekly Featured Resource - PureChat

Featured Resource this week - PureChat

The Best-Selling Live Chat Software for Small Business

Live chat and visitor tracking software has never been easier.

Close More Sales with simple live chat software

  • Provide instant answers on your website and see visitor history.
  • See who’s on your website in real-time and start a conversation.
  • See chat metrics over time and track customer satisfaction.
  • Record every conversation and share them with your team.

Check out others who we recommend - solid vendors and products that could benefit your business today.

Lights! Camera! Action!

Lights! Camera! Action!

There are so many ways to create and use video, that I’ll never get them all….but what I can do is to give you some examples of how to fit video into your business, and what technologies are used in those examples.

First, is what we did for the documentation of our JoomFuse product. We used screen capture recordings with voice over. We used ScreenFlow to record, edit, and highlight the resulting video and then export the resulting video (Camtasia is another similar product to ScreenFlow).

Best Vacation Sites for Quick Getaways

“Investment in travel is an investment in yourself.”   ~ Matthew Karsten

What does your calendar look like for the next few months? If it’s like that of many small business people, it’s pretty hectic, with more projects and deadlines than there are hours in the day. Maybe it’s time for a vacation.

I don’t have time for a vacation, you say. Well, maybe you do.

Fall Foliage Resources: Trip Mapping Sites

Autumn marks the time when the foliage becomes a virtual kaleidoscope of beautiful colors—reds and oranges, yellows and golds. Even browns, pinks, purples and blues are known to appear. It’s a beautiful time of year in many parts of the world, but it’s also fleeting. If you're thinking of making a fall color pilgrimage this year, it pays to take a little time to discover when the leaves will be at their peak colors.

Paying It Forward

You may or may not have seen the 2000 movie Pay It Forward, which chronicles a boy's plan to do good deeds for three people. Rather than paying him back for his actions, the recipients are to pass on his kindness to three other people in hopes that there will eventually be a worldwide network of good deed doers. It was a somewhat sappy movie, but the idea did catch on.

I can’t hold it together

I can’t hold it together

We essentially heard this cry from one of our recent clients. They had a website that was barely being held together with spit & bailing wire and was prone to crashing if looked at sideways. They had at least three different eCommerce solutions that didn’t talk to their website. Add to that two different membership management solutions and as if that was not enough, a completely separate email solution to send out their newsletter and other communications. I’m probably missing something on the list but you get the point.

Labor Day Fun

When you look at a September calendar and note that the first Monday says “Labor Day,” do you find yourself reflecting on the triumphs of the labor movement, the dedication of our unions or the challenges of the American worker through history? If you’re like most of us, the answer is probably not. Labor Day means the end of summer and time to go back to school. It means the last chance to have a memorable weekend.

In short—it's time to party.

Here are some ideas to help you celebrate this annual end of summer holiday:

3 Reasons for Stress and How to Combat Them

How do you deal with stress? Do you just roll with the punches, or do you find yourself sick with worry? While there are many things that happen that we have absolutely no control over—traumatic events like disasters or violence or the death of a loved one— many of the things that cause us stress are the result of our own doing or thinking. Public speaking, for example, is probably the most prevalent fear, but it can be overcome with preparation, training, and practice. It's up to us in how we deal with our fears and other stressful situations.