There are all sorts of colors out there. You have basic ones like red, green, and blue. You have fancier ones like cyan, burnt sienna and chartreuse. Do any of them really make a difference in your marketing? The simple answer is yes, color does matter. It affects our mood, our health and our willingness to open up our wallets. In fact, it should be one of the first things you think about when you plan out your marketing campaign.
on Thursday, 07 February 2019.
Posted in Business Strategy
You probably remember that kid back in school with the weird haircut and the big glasses. You probably also remember they always seemed to have a book in their hand. They were the eggheads or the bookworms, reading everything from Herman Melville’s classic Moby Dick to Stephen Hawking’s A Brief History of Time. When other kids were learning to read they were reading to learn.
on Thursday, 31 January 2019.
Posted in Business Strategy, Life & Lifestyle
“Intellectual growth should commence at birth and cease only at death.”
― Albert Einstein
Are you a lifetime learner? We’re all lifetime learners in a sense, even if the only thing we learn in a given day is to avoid the new pot hole on the left side of our street. We’re always changing our strategies and methods of coping as we adapt to our environment. Being a lifetime learner is more than that however. It’s a commitment to growing into our best selves.
on Thursday, 24 January 2019.
Posted in Business Strategy
The one thing about holidays is that there are a lot of them. We have them in all seasons and for just about every occasion imaginable. There are spring holidays and fall ones. There are happy, cheerful ones; there are reserved, solemn ones. The one thing all these holidays have in common is that they present a great opportunity for quality marketing.
on Thursday, 17 January 2019.
Posted in Business Strategy
There’s a lot that goes into winning a game on the gridiron. One part is to come up with a great game plan, and another is to execute that plan to perfection. But win or lose, it doesn’t stop there. After the final whistle has blown, it’s time to head to the film room to carefully examine what went wrong and look for ways to improve upon it. You can also figure out what went right and look for ways it can be repeated.
on Thursday, 10 January 2019.
Posted in Business Strategy
The holidays were great, but now the Christmas tree has been sent back to the storage room and the glitter and tinsel have been packed away until next year. 2019 is here and it’s time to get it started. The first quarter of the year is a great time to open strong and set the stage for a dynamic year. In order to make that happen, here are a few things you’ll need to do.
on Thursday, 03 January 2019.
Posted in Business Strategy
10, 9, 8, 7… the ball drops and… yes! Confetti falls, glasses are raised and Auld Land Syne plays in the background. January 1st! It’s a brand new year, full of hope and promise. This night we put 2018 to bed and look forward to all 2019 has to offer.
As we take stock of last year, we realize how grateful we are for everything we’ve been able to accomplish, and we raise a glass to you— our clients— who helped make it happen.
on Thursday, 27 December 2018.
Posted in Business Strategy