The holidays are a wonderful time, filled with cheer and joy. They’re also a busy time. You’ve got office parties, family gatherings, shopping and a million and one other things to fill your schedule. If you’re not trimming the tree, you’re looking through online sales trying to complete your Christmas shopping without rupturing your bank account.
It’s no surprise that with so much going on you might be tempted to put off planning for next year’s marketing until things get back to normal. Don’t fall into that trap. The best time to make a plan is before you actually need that plan. The sooner you get started, the more time you have to think it through and to make adjustments.
on Thursday, 13 December 2018.
Posted in Business Strategy
There are people out there that just seem to blend into the background. They’re not tall. They’re not short. They’re not particularly fat or thin, young or old. There’s nothing about them that really stands out. In fact, you could probably pass them on the subway five times and never give them a second look.
You can probably think of products and the advertisements for those products that are just like them. They sit on the shelf doing nothing to distinguish themselves from a dozen other similar products. Their ads are barely a blip on the radar. It’s almost like elevator music in a way, and it’s exactly what you don’t want for your holiday marketing campaign.
on Thursday, 06 December 2018.
Posted in Business Strategy
Black Friday is the granddaddy of all retail holidays. Since the late nineteenth century, it’s marked the unofficial beginnings of the Christmas season. It’s even been designated a state holiday in nearly half the country. Yes, state offices from California to Maryland close up shop, allowing state employees some quality time to find good bargains.
on Thursday, 29 November 2018.
Posted in Business Strategy
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on Friday, 16 November 2018.
Posted in Business Strategy
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on Friday, 09 November 2018.
Posted in Business Strategy
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on Friday, 02 November 2018.
Posted in Business Strategy
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on Friday, 26 October 2018.
Posted in Business Strategy