Black Friday and Cyber Monday (BFCM) is the biggest shopping weekend of the year. It is the perfect opportunity for businesses to increase sales and attract new customers since customers’ intent to buy is high and money is moving!
As business owners, you need to join in the sale season or else you’ll lose your customers to your competitors. But how? It is not ideal to let your BFCM marketing efforts depend on luck, so it would be best to be ready.
on Tuesday, 24 October 2023.
Posted in Insights, Marketing Tips
It's that time of year when ghouls and goblins come out of hiding. There won't be much time for rest in the upcoming months because there are so many holidays scheduled for such a short period of time. However, Halloween is one of the busiest, yet least recognized, times of the year for marketers. Even while it may not be a widespread marketing phenomenon like Christmas, many companies take advantage of this eerie celebration.
on Tuesday, 10 October 2023.
Posted in Business Strategy, Insights
![Keap](/images/resources/keap-wordmark-green.png)
The Sales & Marketing Software for Small Business.
Customer & Marketing management: Manage and automate all facets of your customer relationships. Keap revolutionizes the way small businesses drive and manage their growth. With a robust dose of marketing automation, Keap replaces your diverse incompatible systems and provides you with an "all-in-one" solution that leaves you with more time to strategically grow your business. Click here for a free demo.
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on Tuesday, 10 October 2023.
Posted in Business Resources, Business Strategy, Insights, Marketing Tips
Why does happiness sometimes seem so far away, pointless, and unobtainable? How can we truly be joyful in a world that is so full of instability, uncertainty, hardship, and injustice? What concept of happiness might encompass all of that? What will make us happy?
There are so many questions about happiness, from how to define it to what it takes to experience it. But once we stop seeking the happiness that the world defines, we start to realize that the choice to feel happiness has always been available to us. We should not leave our happiness to fate. It is in our hands; a decision we should make.
on Tuesday, 26 September 2023.
Posted in Insights, Life & Lifestyle
Segmented lists can be easily explained just as it sounds. You split your contact lists into different categories, such as customer type, interest, location, and engagement. But why?
A well-planned email marketing strategy gives you the chance to boost interaction and build a successful rapport with your clients. It is important to realize that sending more emails does not necessarily translate into a more effective campaign, which is why segmenting your email list is essential.
on Tuesday, 12 September 2023.
Posted in Business Strategy, Insights
Zacaw Website Hosting
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Multiple layers of hacker protection including anti-sniffing, anti-spoofing firewall and intrusion detection protect your company’s valuable data and reputation. Look no further for an extremely secure and highly scalable hosting platform backed by our personal support.
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on Tuesday, 12 September 2023.
Posted in Business Resources, Business Strategy, Insights
Wicked Reports
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Powerful multi-touch marketing attribution software that gives you clear, actionable data tied to all marketing efforts. See where your best customers came from and find more.
Move your ad spend optimization to reality-based decision making using real ad spend, conversions, and customer lifetime value. Stop wasting money on ad spend that doesn't convert, and scale your ad spend where it is converting.
Check out others who we recommend - solid vendors and products that could benefit your business today.
on Tuesday, 29 August 2023.
Posted in Business Resources, Business Strategy, Insights, Marketing Tips