When you’re planning out your mid-year marketing, it’s important to remember summer will be back even though it might not feel like it at the moment. More importantly, it’s a chance to remind your customers of it, too. Winter is a harsh time when customers aren’t inclined to open their wallet. Summer brings good memories of sun and fun, and when people are feeling relaxed and comfortable, they’re a lot more inclined to make purchases.

It’s that mindset you want to get them into with your marketing. To do this, look for ways to incorporate summer themes into your marketing.

Featured Resource this week - TurboDial

This Personal Communicator brings the Power of Infusionsoft to your Inside Sales Campaigns!

With turboDial you never leave Infusionsoft – place a phone call to any contact at any time right from MyDay, from a saved search or from contact and opportunity records!

Plan your calls in advance or make them spontaneously – turboDial is the only solution effective for both

Check out others who we recommend - solid vendors and products that could benefit your business today.

Featured Resource this week - Time Fusion

Automate Your Appointments

Are you using TimeTrade or Full Slate to give your clients online access for setting appointments with you? If not, you should be!

TimeFusion integrates Infusionsoft with TimeTrade and Full Slate to automate your appointment scheduling!

Check out others who we recommend - solid vendors and products that could benefit your business today.

Featured Resource this week - Infusionsoft User Group

Infusionsoft User Group - Meet with small business owners and Infusionsoft users like you to discuss marketing tips, sales advice and discover new ways you can use Infusionsoft. The User Group we facilitate meets monthly in Westborough, Massachusetts - members drive up to 1 1/2 hours to attend. Won't you join us? Click the Logo above to sign up. (If you live too far away to attend, click the link anyway to find out about a User Group in your area.)

What happens at an Infusionsoft User Group?

• Meet with other Infusionsoft users in your area.
• Discuss using Infusionsoft, strategies and tactics.
• Gather new ideas and share product feedback.
• Share helpful sales and marketing tips.
• Plus so much more!

Check out others who we recommend - solid vendors and products that could benefit your business today.

Featured Resource this week - XtendIn

We LOVE this! XtendIn is a Google Chrome Web Browser Extension that extends ActiveCampaign / Infusionsoft / Xero Web Application Interfaces with a variety of features. (Get a 90-Day Free Trial, then inexpensive subscription - worth every penny!)

Check out others who we recommend - solid vendors and products that could benefit your business today.

Featured Resource this week - Call Monitoring with Infusionsoft

Call Monitoring Integrated With Infusionsoft!

Novice marketers focus on getting the lead, but experienced marketers know that the job is only done when dollars exchange hands. You can cut the cost of generating a sale by 50% or more when you monitor and track how well incoming calls are being handled.

Check out others who we recommend - solid vendors and products that could benefit your business today.

Featured Resource this week - Copy Doodles

Handwriting and hand-drawn enhancements have been used for years in advertising and marketing because they are a proven way to grab attention and increase response and readability. There is NOTHING out there that matches the quality, expertise and level of support you get when you become a CopyDoodles member.  Their extensive library of direct-response marketing graphics features thousands of hand-drawn CopyDoodles, which can be easily downloaded to your computer and placed on any of the online or offline marketing pieces you are working on in a snap.

Check out others who we recommend - solid vendors and products that could benefit your business today.

Have you given any thought to how your business will be celebrating Halloween this year? Will you limit it to throwing a few black paper cutouts of bats in the store window, or go all out by having a sale on everything orange? Why not try a fun-filled event, sure to have your customers clamoring to attend and, just as importantly in this digital age, posting comments and photos on social media!

Everyone loves to make something, as evidenced by the success of Paint Nite or Plant Nite, where people go to a venue, such as a restaurant, socialize with their friends and go home at the end of the night with their own newly created painting or terrarium. Your business can take advantage of these trends by holding your own Halloween craft night!

Featured Resource this week - iMember360

WordPress Membership Plugin for Infusionsoft™

Unleash the power of WordPress and iMember360 to create your Infusionsoft™ driven membership site instantly! iMember360 - a WordPress plugin that turns a normal WordPress site into a full-featured membership site with all the protection controls you can imagine, almost limitless customization, and driven by Infusionsoft’s second-to-none CRM and e-commerce engine.

Check out others who we recommend - solid vendors and products that could benefit your business today.

You’ve heard about the importance of social media a thousand times. Tools like Facebook, Twitter and others are the new way to help establish your company in the market. And even if you’ve already carved out a niche, you can’t rest on your laurels. In a constantly changing market, yesterday’s successful media strategy may become tomorrow’s albatross.

So what are the new social media trends that are popping up in 2017?

Lead magnets are as old as time. They are at least as old as selling and advertising. We definitely didn't invent them in our era, even though they are a frequent topic in discussions of Marketing 101 to marketing trends.

First let’s be clear what a lead magnet is, and isn’t.

Featured Resource this week - Digital Product Delivery

Digital Publishing for eBooks and Downloads

DPD is an easy to use digital publishing platform for selling and delivering downloadable content. Upload your products to DPD and start selling in minutes. With DPD, all sales are paid directly to you with no per-sale fees, bandwidth charges, or commissions.

Check out others who we recommend - solid vendors and products that could benefit your business today.

Featured Resource this week - Grammarly

Grammarly is the world’s most accurate grammar checker. 

Grammarly makes you a better writer by finding and correcting up to 10× more mistakes than your word processor.

Check out others who we recommend - solid vendors and products that could benefit your business today.

Are you sentimental about Valentine's Day? Do you get a little misty-eyed when you think about spending time with a sweetheart? Or maybe it’s the romantic dinner, the cards and the flowers? You know - the whole mushy thing?

Or are you the more pragmatic type? Do you see the holiday as a money-maker for the greeting card guys, and are mostly excited to see the chocolate go on sale February 15th?

If you’re a business owner, it pays to be a little bit of both.

Now that you’ve survived the holidays, you’re probably happy to see the back end of all the glitter, confetti and other holiday trappings that have bombarded your senses over the past few months. It’s time to get back to business as usual, right?

Well, not so fast...