March is almost over, and spring is here! For many businesses, spring offers a fantastic opportunity to draw in more clients and grow their brand reputation.
Springtime is frequently linked to concepts that marketers are naturally driven to, like new beginnings. Using spring motifs in your marketing plan, regardless of the product or service you sell, can help remind current customers of everything your company can provide and spark new interest in potential customers.
on Tuesday, 28 March 2023.
Posted in Business Strategy, Insights
Have you heard of “delebs”? It is a word used by the entertainment business to describe a late-life icon from a diverse range of backgrounds whose estate continues to draw in significant sums of money. This market is gaining a lot of attention and yields yearly licensing and royalty earnings of several billion dollars.
However, only a few delebs control this market, including Elvis Presley and Marilyn Monroe, who have appeared on a wide variety of items spanning clothing, wall art, gifts, and memorabilia. They return ghastly every year with tremendous success, most frequently through expertly designed and carried out marketing and promotion efforts.
on Tuesday, 14 March 2023.
Posted in Business Strategy, Insights
With Q1 ending soon, businesses are in preparation for their Q2 goals. Looking back on Q1, are the results satisfactory? Are you thrilled about what the next quarter will bring? Or are you feeling scared since you are a little behind with your financial targets and ambitious objectives looking so far away?
Whatever the situation you are in right now, you can achieve big success this Q2! But why is it important to set quarterly goals?
on Tuesday, 28 February 2023.
Posted in Business Strategy, Insights
Many of us feel lost in the world. Despite putting in a lot of effort, things don’t seem to go as planned. Why do we feel this way?
The root of the problem could be the lack of concrete objectives. Take a moment and give some thought to what you want out of your life. Going on a long journey and not knowing where you are going beats the purpose of starting at all.
on Tuesday, 14 February 2023.
Posted in Insights
Do you know the secret of the most successful businesses? Impeccable customer service. It is a strong driving force in bringing in more customers and securing the long-term success of your business.
What defines the best customer service?
Excellent customer service is more than just meeting their expectations but going beyond to ensure they have the best experience with your business. It is a quality and timely assistance following the best practices, such as the ones we will discuss below:
on Tuesday, 31 January 2023.
Posted in Business Strategy, Insights
“All man’s miseries derive from not being able to sit quietly in a room alone,” according to brilliant mathematician and scientist Blaise Pascal.
As a child prodigy who showed innate genius in 17th-century mathematics, Pascal was allowed by his father to sit as a silent on-looker in the presence of the great mathematicians of the time. This so inspired him that he went on, at the tender age of 16, to develop his famous 'Pascal's theorem', earning recognition from the famed mathematician Descartes.
So, what's the point? The point is you.
Written by Kerry Cassone
on Tuesday, 17 January 2023.
Posted in Business Strategy, Insights
creative thinking Idea Day Lee Milteer productivity
Wait… STOP! Before you put fingers to keyboard to write an email, design a webpage, send a postcard, or pick up your phone to make a sales call, you should know a few critical things.
You should know why you’re doing what you’re doing, and where it fits in your overall marketing plan.
on Tuesday, 03 January 2023.
Posted in Business Strategy, Insights, Marketing Tips
Zacaw Website Hosting

Secure Managed
Website Hosting
Multiple layers of hacker protection including anti-sniffing, anti-spoofing firewall and intrusion detection protect your company’s valuable data and reputation. Look no further for an extremely secure and highly scalable hosting platform backed by our personal support.
Check out others who we recommend - solid vendors and products that could benefit your business today.
on Tuesday, 03 January 2023.
Posted in Business Resources, Business Strategy, Insights