As the holiday season approaches, it's a great time to support local businesses. Shopping small helps you find unique gifts for loved ones and strengthens your community, showcasing the passion and creativity of local entrepreneurs.
Supporting small businesses doesn’t have to be difficult or costly; even small actions can make a big difference. Here are a few simple and meaningful ways you can show your support this season:
on Tuesday, 02 December 2025.
Posted in Business Resources, Insights
I’m excited to share that I was recently interviewed for Jeremy Shapiro’s “Your Business Growth Playbook” podcast, where we explored the real-world challenges and breakthroughs from my 30+ year entrepreneurial journey. Before the episode airs, I want to shine a spotlight on Jeremy’s soon-to-be-released book—a fantastic resource that I reviewed in advance and highly recommend for business owners seeking practical, powerful growth insights.
If you’re ready to pivot, adapt, and take your business to the next level, check out Jeremy’s new book here: Your Business Growth Playbook.
Have you faced any recent turning points or plateaus in your own business? I’d love to hear what’s on your mind as you continue your journey.
Let's chat! You can reach me directly at 508-393-7726 or by email aThis email address is being protected from spambots. You need JavaScript enabled to view it..
Written by Dom Cassone
on Tuesday, 23 September 2025.
Posted in Business Resources, Insights
if all you have is a hammer!
You’ve heard the old adage: If all you have is a hammer, everything looks like a nail. It’s amusingly simple, but it holds profound truth in the context of your mental fitness.
What tools do you currently have in your mental toolbox, and are they the right ones for the challenges you face?
Written by Dom Cassone
on Monday, 02 June 2025.
Posted in Business Resources, Insights, Life & Lifestyle
A Course in Why Your Business Growth is Sluggish or Stagnant or Stressful… and How to Break It Free.
Homeostasis is the body’s natural tendency to maintain stability and resist change — a powerful mechanism that ensures balance. While essential for biological survival, the concept is metaphorically at play in your small business.
Some time ago I realized that the dreaded homeostasis ‘virus’ had infected my business mind.
Written by Dom Cassone
on Friday, 09 May 2025.
Posted in Business Resources, Insights


Text Messaging for KEAP
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on Tuesday, 08 April 2025.
Posted in Business Resources, Insights, Marketing Tips
A Better Way to Run Your Business
Running a small service business often involves juggling multiple responsibilities, which can lead to feelings of overwhelm. However, by adopting a mental fitness program directly aimed at business owners like you, you can transform stress into a state of Ease & Flow, enhancing both your personal well-being and business performance.
Written by Dom Cassone
on Friday, 14 February 2025.
Posted in Business Resources, Insights, Life & Lifestyle
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on Tuesday, 19 November 2024.
Posted in Business Resources, Business Strategy, Insights