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Marketing Matters & More Blog
Business insights, lifestyle tweaks, and the whimsical!


 

Thank You to our Clients

Everyone loves a sure thing. It always feels safer to sign on with the old established war horse than to take a chance with the new kid on the block. For those who took that leap of faith years ago, we thank you. Some need a little more convincing, and that’s fine. For those who signed on with us after we’d been around the block a few times, we thank you.

Our relationship with our clients is one of the many things we have to be grateful for. This year we'd like to a 16 BIG WAYS we appreciate you!

5 Resources You Need

5 Resources You Need

In the spirit of Thanksgiving which is right around the corner, I have 5 cool business resources I’m so thankful for that I really want to share them with you. Most I use all the time, and one is new to my arsenal, but all are amazingly useful.

Here goes…

Get Involved on Veteran’s Day

For more than two centuries, members of our Armed Forces have defended our country with unyielding courage. In our Nation's times of need, these brave patriots step forward to answer America's call, leaving behind everything they know and love.

--excerpt from President Barack Obama's 2014 Presidential Proclamation for Military Family Appreciation Month

5 Ways to Keep off the Holiday Pounds

Do you worry about weight gain when the holidays come around? Think about this: if you gained 5 pounds each year after indulging at holiday parties and family dinners, you could be 25 pounds heavier in five years.

Here are 5 ways to make sure those delicious meals and snacks don't lead to unwanted weight gain:

Weekly Featured Resource - Email Attacher

Featured Resource this week -

Automate Your Appointments Never Lose an Email!

Automatically attach your emails to Infusionsoft contact records.
The campaign and broadcast emails you send from Infusionsoft are automatically archived on your contact records. But do you then use personal emails to follow up, answer questions, and close deals? If so, then you need emailAttacher to continue archiving those emails on the contact records.


Check out others who we recommend - solid vendors and products that could benefit your business today.

Weekly Featured Resource - FuseDesk

Weekly Featured Resource - FuseDesk

Featured Resource this week -



FuseDesk helps you and your team WOW your customers with great service. Happy Customers stay with you longer, spend more, and spread the good word about your business.

FuseDesk was built for Your Business, Your Support Team, and Your Customers. With FuseDesk, it’s easy to get the key insights into how well your team is doing, delightful for the support team to use, and fast for customers to get care.

Check out others who we recommend - solid vendors and products that could benefit your business today.

Albert’s Marketing Wisdom

Albert’s Marketing Wisdom

Wait… STOP! Before you put fingers to keyboard to write an email, design a webpage, send a postcard, or pick up your phone to make a sales call, you should know a few critical things.

You should know why you’re doing what you’re doing, and where it fits in your overall marketing plan.

Setting and Tracking Your Business Goals

Building a successful business is a challenge. The key to realizing your dream of a prosperous company is focusing your energy on well-defined goals that not only help you and your team understand the direction your business is heading, but help you get there in style.

“Goals? We're going to talk about goals again? I don't have time to make goals—I just need to make money!”

Capitalizing on Small Biz Saturday and Cyber Monday

In the last few years, retail holidays like Cyber Monday and Small Biz Saturday have gone from being discount secrets to important parts of the holiday shopping scene. Competition among retailers can be pretty fierce, so it's important to take steps to be prepared for these important money-making events.

Let's look at some ways you might be able to up your game:

Weekly Featured Resource - FeedBolt

Weekly Featured Resource - FeedBolt

Featured Resource this week -

Are you frustrated by having to manually broadcast each blog post to your Infusionsoft list every… single… time?

I was too, which is why when I found FeedBolt, I knew I had to share this with you ASAP. FeedBolt is the simple and easy way to automate your blog broadcast to reach your Infusionsoft contacts right on time, anytime, simply by publishing your blog post.

Get your FeedBolt trial account here at no cost.

Infusionsoft Certified Partner Jeremy Shapiro specifically made FeedBolt so you can set it and forget it. No muss, no fuss. Just publish your blog post on your website and the email is sent to your list automagically, which our customers love.

But as everything is with marketing, the hard part is getting that template just right…

That’s why Jeremy’s team started offering our done-for-you Template Design Service.

Normally template designs sell for $197, but… for a limited time you can get this head start to success for FREE with your new paid FeedBolt account or upgrade.

Yes, you read that right! Get a FREE template design, with your new purchase of FeedBolt or additional feeds.

…I want you to have this because even if you don’t think you need it, believe me, it will make a difference!

Snag yours today before the template pricing returns to normal!

…you’ll be glad you did.

 


Check out others who we recommend - solid vendors and products that could benefit your business today.

Weekly Featured Resource - Sync2CRM

Featured Resource this week -

Start Syncing Infusionsoft with Facebook Custom Audiences in Seconds. Deliver Targeted, Money-Getting Ads, Every Time. Double or TRIPLE Your Earnings from every Infusionsoft email contact!


Check out others who we recommend - solid vendors and products that could benefit your business today.

MROI…What? How?

MROI…What? How?

You put a lot of time, effort, and creativity into your marketing. From strategy to platform to implementation, every small business owner puts hours of time into marketing their business.

Now that it’s up and running, how do you know it’s working? On the assumption you are getting response, do you know whether or not your marketing is paying off? Yep, that’s the $64,000 question — what’s your MROI, or Marketing Return on Investment.

5 Ways to Stand Out From the Crowd by Sending Cards at Thanksgiving

With the calendar’s annual lineup of holidays approaching, it's not unusual for a business owner to wonder: “should I send holiday cards this year?” While making the decision, it's natural to ponder the benefits of spending the time and money on such an activity.

Does it really make that much of a difference?

The short answer is yes. Businesses, both large and small, still send greeting cards to their customers for many reasons, but mainly because they've found that customers still appreciate the gesture. One of the newer trends is sending Thanksgiving cards, which means your greetings will arrive before the glut of Christmas and New Years cards sent by other businesses saturate customer’s mailboxes.

Happy, Crafty Halloween!

Have you given any thought to how your business will be celebrating Halloween this year? Will you limit it to throwing a few black paper cutouts of bats in the store window, or go all out by having a sale on everything orange? Why not try a fun-filled event, sure to have your customers clamoring to attend and, just as importantly in this digital age, posting comments and photos on social media!

Everyone loves to make something, as evidenced by the success of Paint Nite or Plant Nite, where people go to a venue, such as a restaurant, socialize with their friends and go home at the end of the night with their own newly created painting or terrarium. Your business can take advantage of these trends by holding your own Halloween craft night!

Weekly Featured Resource - JoomFuse

Featured Resource this week -

JoomFuse has changed the rules of membership management. . . forever.

Joomla! + Infusionsoft = JoomFuse! JoomFuse integrates your Joomla! website with your Infusionsoft to content access and membership status, hands-free for you!

Manage infinite levels of paid (or free) membership using JoomFuse to integrate the automation of Infusionsoft with the power of Joomla. You control who gets access to what content... and when. JoomFuse manages access and action triggers for you, driven by Infusionsoft tags. No more duct-taping third-party software programs to try to get what you need to manage your membership (subscription) programs. Now you can sleep at night knowing it's taken care of for you.

Check out others who we recommend - solid vendors and products that could benefit your business today.