Featured Resource this week - StockUnlimited
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If you’ve been in business for any length of time, you and your company have developed some specialized expertise in your chosen business area. Some of it is likely proprietary but much of it you have no problem sharing. Or at least you should have no problem sharing as it can be a great way to get new clients/customers/patients and keep existing ones.
An often overlooked way to share that information is through a membership website. Sure, you need to have some information on the public side of your website, but you can keep the real juicy gems for those who sign-up as members.
The world is full of smart people. Maybe it’s your neighbor across the way who can speak five languages without batting an eye, or your cousin who likes to remind you about her perfect SAT score. Go to the Guinness Book of World Records, and you can read about other geniuses like Stephen Hawking, who solve cosmological puzzles that would melt the minds of lesser beings.
Anyone who handles customer service in their business understands that feeling when the customer or prospect asks the same question again… and again. You paste a smile on your face and be careful what you type when you respond with the same answer again… and again.
In all fairness, sometimes it’s the same question but a different person asking it. But the frustration is the same when you have to answer the same question over and over.
Everyone needs a helping hand. Look around the world, the country or even your own community and you can find plenty of worthy causes to support. The problem is your resources are limited, so you have to pick and choose. To complicate matters, some of these ‘charities’ will help the people or issues they say they will, while others will just help themselves.
How do you tell the difference? The first place to stop may be the Internet. Here are 3 of the top charity online vetting services:
The answer is not obvious. A better question might be “Should I Change Hosting Providers?” The answer to that question is ‘maybe’.
You likely spent a chunk of change on your website and a reasonable amount more on other marketing driving prospects and clients to your website. In addition, you may have read my articles on why everyone needs a membership site and set one up on your site. Or maybe worst of all, you do eCommerce on your site and it’s not protected.
“Smile. It confuses people.” ~ The Joker
It’s almost April Fools’ Day, and no, you don’t have to be an infamous super criminal to take your penchant for pernicious pranks to new heights this April 1st.
You may have already planned a hundred ways to prank a pal, confuse a co-worker or flummox a friend, but have you stopped to wonder how all this April foolery got started in the first place?
And why April Fools’ anyway?
You’ve heard about the importance of social media a thousand times. Tools like Facebook, Twitter and others are the new way to help establish your company in the market. And even if you’ve already carved out a niche, you can’t rest on your laurels. In a constantly changing market, yesterday’s successful media strategy may become tomorrow’s albatross.
So what are the new social media trends that are popping up in 2017?
You know you should work out. Right?
We’ve all read the statistics about how it can make us more productive. You know it can help you be healthier and happier. You also know there’s another deadline coming up, you have a bunch of client meetings, and there isn’t a smidgeon of white space to be found anywhere on your schedule.
I’ve discovered it’s actually surprisingly easy to add some fitness routines to your day during those ‘stolen moments’ that almost every day has in there somewhere. Here are a half dozen that sound pretty cool to test out:
Featured Resource this week - Centerpointe
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Of all the things you do to power a small business, going over the books probably isn’t the sexiest. For many people, it’s a necessary evil at best. While Excel spreadsheets and Quickbooks tables usually don’t inspire our passion to new heights, there is no reason to put off the job. The sooner you get done, the faster you can move on to the more fun aspects of running a business.
To speed the process along, here are 3 accounting habits you should adopt:
Featured Resource this week - Wicked Reports
WARNING: Half Your Marketing Is Wasted. Do You Know Which Half? We Do.
We automatically pull data from your ad networks. We then apply over 10,000 lines of database logic to track sales revenue to specific clicks, ads, audiences, campaigns and emails (we’re the only ones who do this!).
We then translate all this data into easy to use marketing reports so you can make data-driven decisions about your business and make more money!
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When you’re planning out your mid-year marketing, it’s important to remember summer will be back even though it might not feel like it at the moment. More importantly, it’s a chance to remind your customers of it, too. Winter is a harsh time when customers aren’t inclined to open their wallet. Summer brings good memories of sun and fun, and when people are feeling relaxed and comfortable, they’re a lot more inclined to make purchases.
It’s that mindset you want to get them into with your marketing. To do this, look for ways to incorporate summer themes into your marketing.
Featured Resource this week - iMember360
WordPress Membership Plugin for Infusionsoft™
Unleash the power of WordPress and iMember360 to create your Infusionsoft™ driven membership site instantly! iMember360 - a WordPress plugin that turns a normal WordPress site into a full-featured membership site with all the protection controls you can imagine, almost limitless customization, and driven by Infusionsoft’s second-to-none CRM and e-commerce engine.
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Featured Resource this week - TurboDial
With turboDial you never leave Infusionsoft – place a phone call to any contact at any time right from MyDay, from a saved search or from contact and opportunity records!
Plan your calls in advance or make them spontaneously – turboDial is the only solution effective for both
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