Featured Resource this week -

FuseDesk helps you and your team WOW your customers with great service. Happy Customers stay with you longer, spend more, and spread the good word about your business.

FuseDesk was built for Your Business, Your Support Team, and Your Customers. With FuseDesk, it’s easy to get the key insights into how well your team is doing, delightful for the support team to use, and fast for customers to get care.

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Featured Resource this week -

JoomFuse has changed the rules of membership management. . . forever.

Joomla! + Infusionsoft = JoomFuse! JoomFuse integrates your Joomla! website with your Infusionsoft to content access and membership status, hands-free for you!

Manage infinite levels of paid (or free) membership using JoomFuse to integrate the automation of Infusionsoft with the power of Joomla. You control who gets access to what content... and when. JoomFuse manages access and action triggers for you, driven by Infusionsoft tags. No more duct-taping third-party software programs to try to get what you need to manage your membership (subscription) programs. Now you can sleep at night knowing it's taken care of for you.

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Featured Resource this week - DilogR

Video Marketing Engagement Platform

More Engagement. More Leads. More Sales.
You work hard. Let interactive content work for you.

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We’ve been telling stories since the days of sitting around a fire in a cave. Whether they’re happy ones, sad ones, dramatic ones or just simple homilies, people love them. In fact, it’s your story more than anything that will bring people to you and help you build your list.

Why? You can’t always win using the cold hard facts. There’s always going to be someone around who can do things better, faster, smarter or more cheaply than you can. What you do have that no one else has is your own unique story.

It’s May. Winter is finally over. The chill has retreated and tulips have replaced snow drifts on our front lawns. May is also the 5^th month of the calendar year, so in honor of all things 5, we’re starting a new five-part series about building your email list.

Why should you bother? Well, here are 5 compelling reasons.

Have you ever seen someone get up on their ‘soapbox’? It’s called a soapbox because soap used to come in wooden crates and if you wanted to speak in public you stood up on one so everyone could see you. They were also free to ignore you as well, which is why the phrase took on a negative meaning. The idea became pretty clear. A call-to-action is great, but if it doesn’t motivate your audience, then it’s a waste of your time and theirs.

When it comes to effective marketing, you want to do more than just talk at a prospective client. You want to talk TO them. You want to build a relationship with them, to become their friend. And so like a helpful friend you try to anticipate their questions and provide answers, often in the form of nurture emails. The only problem is that people sometimes don’t listen to their friends. If the friend doesn’t have anything relevant or interesting to say, they’ll tune them out. The same is  true with the nurture emails you’ve been sending out.

Sure, you can’t judge a book by its cover, but you can certainly judge an article by its headline. We do it all the time. Think back to the news stories you skimmed over the last time you wanted to catch up with current events. Some of them you read because you were interested in the topic. Others you skipped over entirely. And there were a few where you just couldn’t help yourself— you just had to click on. Why? What made them stand out? If a writer could bottle whatever it is and sell it, he or she would be rich indeed.

No matter what your walk of life, you’ve seen natural talent in action. It could have been a sports phenom who made the extraordinary look easy. Maybe it was that girl who shredded advanced calculus without breaking a sweat. Whatever their field, these folks just seem to glide through challenges, leaving rest of us mere mortals to grind it out. You can’t help but be a little jealous sometimes.

Take a look at the history of technological innovation and it quickly becomes clear that nothing truly starts from scratch. While there have certainly been great geniuses through the years, they all stood on the shoulders of those who came before. The automobile wouldn’t have been possible without the advances in automation and metallurgy that preceded it. The digital age would still be a science fiction writer’s dream without the groundwork in electronics and transistors.

By now you’re probably aware of what a robust email list can potentially do for your business. If you’re still not convinced, take a look at the first of our five-part series on list building.

Constructing your list is an undertaking that will pay dividends now and down the road, even if it may seem a little daunting at first. Don’t let it overwhelm you, especially when you don’t have to face it alone.

Featured Resource this week - Missinglettr

Publishing new blog posts but not getting the attention and traffic you need?

Missinglettr creates strategic, automatic social media campaigns that drive traffic for an entire year. Leaving you to focus on writing your next blog post.

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Featured Resource this week - Swyft Mobile

Swyft Technology provides small and mid-market organizations with a robust suite of inexpensive, cloud-based software solutions. Swyft clients benefit from increased sales and revenues that come from the automated efficiencies and increased user productivity provided by the Swyft CRM solution.

Be sure to tell Swyft we sent you!

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Featured Resource this week - XtendIn

We LOVE this! XtendIn is a Google Chrome Web Browser Extension that extends ActiveCampaign / Infusionsoft / Xero Web Application Interfaces with a variety of features. (Get a 90-Day Free Trial, then inexpensive subscription - worth every penny!)

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Featured Resource this week - Zacaw Website Hosting

Multiple layers of hacker protection including web firewalls and VPN insulate your company’s valuable data and reputation from cybercrime. Look no further for an extremely secure and highly scalable hosting platform that’s backed by our personal support.

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