Summer already? It was such a short time ago that some of us had two, three, or as much as four feet of snow in our yards. Now that the weather is heating up, make sure you're prepared for the high temperatures.
Start slow. You can't start exercising in the heat without a little preparation. Shorter workouts outdoors are in order, until you've acclimated yourself to the hot weather.
Full disclosure: We are not attorneys or experts in the law and this is not legal advice. Please consult your attorney and do your own due diligence if you have questions or issues.
Texts have become an indispensable part of our daily life. Why call the love of your life at work when all you want them to do is pick up a gallon of milk on their way home? Texts are quick and easy, and often a perfect way to communicate short, simple message to each other during our busy lives. They’re less obnoxious than a traditional advertisement and far less obtrusive than a phone call. What could be better for a marketing campaign, right?
Unless you work in an industry that thrives in the summer (or during a pandemic, *cough* toilet paper *cough*), you’re probably experiencing a bit of a slowdown right about now. So, we’ve come up with six ways to survive the summer business doldrums:
Have you ever searched for a company, only to find an incomplete Google listing? It’s extremely frustrating when you are seeking the services of a business, but it’s nearly impossible to track down the contact information for said business.
Don’t be that business.
The first step in becoming a successful entrepreneur is making it easy for customers to find you, and in the 21st century, that’s done online.
There’s a printed mask available to the general public that says: “if you can read this, then you’re too close.” Even in these turbulent times, the quip is worth a smile. According to many health experts, social distancing (i.e. staying more than six feet from someone) is one of the best ways to prevent the spread of the coronavirus. However, we know it’s not always possible. Sooner or later we’re going to have to squeeze by someone in a crowded shopping aisle, stand uncomfortably close to them in a subway or perhaps reluctantly share a cab on our way to a can’t-miss meeting. While these interactions may potentially put us at risk if we’re not careful, they are by nature transitory. The cab ride is brief, the trip on the subway is but a small fraction of our day and it only takes a few seconds to slip by someone in a store. But what do you do if your entire livelihood depends on close interaction with your customers? Telecommuting may work for an account manager, but it doesn’t help if you’re a hair stylist. Working closely with your customers doesn’t mean you have to throw caution to the wind, however.
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Delivering in the COVID-era
Curbside pickup is a learning curve and a lesson in patience.
I recently visited a charming New England town where I’ve enjoyed dozens of vacations. It’s a popular oceanside area surrounded by quiet little neighborhoods whose streets dead-end at the beach.
The locals and vacationers alike frequent several small popular local restaurants, and I was eager to sample a couple of my favorites again.
If you've been reading any articles about improving your health, you've no doubt come across the topic of antioxidants and how they prevent free radical damage to your body. If you're unfamiliar with what free radicals are, there is a well-written explanation in this article. Basically free radicals cause damage to your cells by “stealing” from other healthy cells. Your immune system sometimes creates and uses free radicals to neutralize viruses and bacteria, but they can also cause damage to your cells, leading to serious health conditions such as cancer and heart disease.
By now you probably seen more masks than at any point since Halloween. You’ve seen practical masks, homemade masks and scarves and bandanas converted into masks. Some of them are brilliantly designed, a tribute to the creativity and resourcefulness of their wearers. Others look like they were cobbled together out of leftover pieces from Doctor Frankenstein’s laboratory. Whatever their construction, they’re all intended for the same purpose: to keep someone from getting infected and to prevent their passing on that infection to others.
Have you ever searched for something online and then checked your Facebook page, only to be bombarded with ads for that same item you were searching? That practice is known as retargeting, and it’s an effective way to increase ROI on ad campaigns and boost your revenue!
Full disclosure: We are not attorneys or experts in the law and this is not legal advice. Please consult your attorney and do your own due diligence if you have questions or issues.
You’ve got a killer product and a great team to support that product. It doesn’t do you any good to keep it to yourself. Everyone will love what you have to offer. You just need to get the word out, and after doing some marketing research you’ve decided an aggressive email campaign seems tailor-made for what you want to accomplish.
Think going outside to play is just for kids? Think again. It’s warm and sunny and the summer is full of great possibilities. Here are some fitness ideas the whole family can get into:
Spend some time at a national park or forest. You can hike, swim, mountain bike— the choices are endless. The family that plays together stays together, so they say. So why not take a family class? Most locations offer tons of classes to choose from, whether it be karate or swimming, skating or boating. NOTE: Before visiting a park, please check the park website to determine its operating status.
After losing the final major battle of the Revolutionary War, surrendering British soldiers played a tune called ‘The World Turned Upside Down.’ Their world did seem to have taken a crazy turn. A group of ragtag rebels had defeated the world’s foremost military power. With all the changes we’ve experienced in the last few months, it’s not surprising that more than a few small business owners may be feeling like those beleaguered soldiers. That isn’t the case. While some things may very well be different, it doesn’t mean that marketing rules don’t still work.
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Every entrepreneur has two things:
If you’re looking for inspiration to start your next business venture, check out these entrepreneurs who made it big:
The advent of the novel coronavirus caught many people by surprise. Faced with an epidemic, the likes of which hadn’t been seen in a century, smart businesses adapted their methods to take advantage of the technology available to them. What was already a growing trend towards working from home, quickly accelerated. Today’s technology easily allows for virtual meetings and collaboration from multiple people scattered across the country and the globe.