Have you ever stopped running a campaign that generated a lot of leads, but no revenue? If you are like most marketers, we are constantly evaluating campaign effectiveness and if we cannot report revenue we think it is not working.
Advertisements are great, but it’s very difficult to hide their intent. As soon as we see an ad come up on our television screen, computer monitor, phone or tablet, we already know the ad creator is trying to sell us something. With that knowledge comes a certain cynicism. People don’t want to be advertised to, so there’s already a built-in resistance to the message before the message even starts.
One of the best ways to combat that inherent distrust is by being authentic. Customers want to deal with people, not faceless corporate entities. They want someone to have a conversation with them about their needs, not to be the subject of a slick advertising campaign. People want to see you. The more genuine you are, the more they’ll come to trust that you’re trying to help them instead of parting them from their money.
Does your back, neck or wrist hurt? You are not alone. Approximately $1 billion is spent in the United States per week on the effects of work-related musculoskeletal disorders.
But working a desk job shouldn’t—and doesn’t have to—leave you in pain. With a few easy changes, you can make your office ergonomically correct—adjusted to suit your body—and reduce or eliminate those aches and pains.
Good copy is written for a specific audience—meaning, in a way that is relatable to those you are trying to attract. Often, this means writing in a colloquial manner, or in a way that reflects how your audience speaks, rather than adhering to formal English rules. But remember: Casual is not a synonym for incorrect. While it’s important to connect with your audience, it is essential to do so in a way that does not take a hit to your credibility.
If you’re a football fan, you watch the Super Bowl for the game. Everyone else watches for the commercials. The ads are expensive. For this year’s game, a thirty-second spot could cost as much as $10 million. Do these high-dollar advertisers get a good return on their investment? It depends on who you ask. Like ads everywhere else, there are some Super Bowl commercials that blandly blend into the woodwork and others that are talked about for years. One of the best ways these little bits of marketing legerdemain can stand out is through the use of humor. Whether it’s Bud Light’s Bud Knight, singing frogs or a colorful Pepsi extravaganza, it’s the funny ones that everyone remembers.
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If you’re trying to eat healthy, you know that you need to eat more vegetables— but what kind? They’re not all created equal, after all. For some variety in your diet, why not try root vegetables? No, we don’t mean tree roots. Root vegetables include such family staples as carrots, potatoes, yams, and beets, but it doesn’t stop there. There’s a whole cornucopia of flavors grown beneath the ground:
Somewhere along the line we’ve all had the experience of being uncomfortably near someone who’s, shall we say… not so fresh. Whether that person is coming from a long day at a dirty, sweaty job or simply hasn’t bothered to invest in even the barest level of soap technology, the effect is the same. The last thing you want is for your email list to resemble these unfortunate souls. No, you want it showered and fresh and ready to face the day.
So how do you keep your email list smelling like a rose? In practical terms, email list hygiene means making sure that every address on your list is active and deliverable. If they’re not, you’ll need to purge them in order to reduce your risk of spam traps and other digital maladies.
Kentucky Fried Chicken has been around for a long time. The company got its start during the great depression and opened its first franchise restaurant in Utah in 1952. A lot has changed since then. Its original founder, Colonel Harland Sanders, sold his interest in 1964. Along the way, the company recognized emerging health trends and officially changed its name to KFC. It has added spicy chicken, chicken poppers and even chicken bowls to its repertoire. One thing that hasn’t changed is that it still makes fried chicken. The new offerings aren’t really new. They’re a new twist on an old product.
Winter is coming to an end. There’s a hint of a warm breeze and wait! Is that a crocus poking through the winter grass? Spring is finally here.
You may be tempted to go full tilt at the first hint of a nice day, particularly if you’ve been cooped up all winter, but like a car engine your body needs to warm up first.
DEFEND WHAT'S YOURS. ALWAYS BE IN COMPLIANCE.
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Holidays are tailor-made for great marketing. A lot of the work is already done. Every holiday already has its own history, theme, tone and often color scheme. Valentine’s Day is about romance, and its color is deep red. Halloween is about scary things, and its colors are orange and black. Red and green together practically scream Christmas. The list goes on.
It all sounds great, but what do you do if there isn’t a handy holiday that coincides with your upcoming marketing campaign? Not to worry. There are plenty of holidays. You just have to find them.
A study conducted last spring showed that 40-70 percent of qualified leads are not ready to make a purchase. So, what is the best way to keep those leads engaged until they are ready to buy? An email nurture campaign!
Nurture emails are valuable tools that you can utilize to encourage leads to move down your sales funnel towards making a purchase. The goal of a nurture email is to educate leads on the value of your company and the products or services that you sell.
Recently I called the billing office of my healthcare provider about a bill I should not have received. They quickly tossed me to the Billing Investigation department where the woman I spoke with was condescending and repeatedly insisted it was all my fault.
The fact that the charges had been coded incorrectly (by their office) was somehow my fault because I didn’t call my insurance company prior to my routine doctor’s visit to verify coverage. Really??
Have you ever seen a college professor give a lecture? Some of them are riveting, but many others turn out to be dry and boring. The professor is probably highly qualified. They wouldn’t be lecturing otherwise. They’re probably passionate about the subject matter, too. Yet despite your best intentions, you end up tuning them out. A chance to gain knowledge from an expert in his or her field turns into an exercise in trying to stay awake.
Why? Maybe it’s not the message, but how it’s being delivered. Business is ultimately about communication and how effectively you communicate will go a long way in determining how effective your business is. The most basic communication model looks like this: