Unless you work in an industry that thrives in the summer (or during a pandemic, *cough* toilet paper *cough*), you’re probably experiencing a bit of a slowdown right about now. So, we’ve come up with six ways to survive the summer business doldrums:
Have you ever searched for a company, only to find an incomplete Google listing? It’s extremely frustrating when you are seeking the services of a business, but it’s nearly impossible to track down the contact information for said business.
Don’t be that business.
The first step in becoming a successful entrepreneur is making it easy for customers to find you, and in the 21st century, that’s done online.
There’s a printed mask available to the general public that says: “if you can read this, then you’re too close.” Even in these turbulent times, the quip is worth a smile. According to many health experts, social distancing (i.e. staying more than six feet from someone) is one of the best ways to prevent the spread of the coronavirus. However, we know it’s not always possible. Sooner or later we’re going to have to squeeze by someone in a crowded shopping aisle, stand uncomfortably close to them in a subway or perhaps reluctantly share a cab on our way to a can’t-miss meeting. While these interactions may potentially put us at risk if we’re not careful, they are by nature transitory. The cab ride is brief, the trip on the subway is but a small fraction of our day and it only takes a few seconds to slip by someone in a store. But what do you do if your entire livelihood depends on close interaction with your customers? Telecommuting may work for an account manager, but it doesn’t help if you’re a hair stylist. Working closely with your customers doesn’t mean you have to throw caution to the wind, however.
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Delivering in the COVID-era
Curbside pickup is a learning curve and a lesson in patience.
I recently visited a charming New England town where I’ve enjoyed dozens of vacations. It’s a popular oceanside area surrounded by quiet little neighborhoods whose streets dead-end at the beach.
The locals and vacationers alike frequent several small popular local restaurants, and I was eager to sample a couple of my favorites again.
If you've been reading any articles about improving your health, you've no doubt come across the topic of antioxidants and how they prevent free radical damage to your body. If you're unfamiliar with what free radicals are, there is a well-written explanation in this article. Basically free radicals cause damage to your cells by “stealing” from other healthy cells. Your immune system sometimes creates and uses free radicals to neutralize viruses and bacteria, but they can also cause damage to your cells, leading to serious health conditions such as cancer and heart disease.
By now you probably seen more masks than at any point since Halloween. You’ve seen practical masks, homemade masks and scarves and bandanas converted into masks. Some of them are brilliantly designed, a tribute to the creativity and resourcefulness of their wearers. Others look like they were cobbled together out of leftover pieces from Doctor Frankenstein’s laboratory. Whatever their construction, they’re all intended for the same purpose: to keep someone from getting infected and to prevent their passing on that infection to others.
Public domain is a phrase commonly used to describe content that is not protected by U.S. copyright law and may be used freely, without obtaining permission from, or compensating, the creator or copyright owner. Interestingly, the term “public domain” is not used in the U.S. Copyright Act.
The criteria for works to enter the public domain is fairly simple. Content may not be protected under copyright law, and therefore be in the public domain, for any of the following reasons:
We all know the importance of hygiene in personal interactions. Since you want to put your best foot forward in any professional situation, hygiene is even more important when you’re running a business. You want to be neat, clean and presentable, and your surroundings such as your office should also reflect a professional image. It goes without saying that hygiene just makes good business sense.
In this age of the coronavirus, there’s another, more fundamental, reason for good hygiene. You don’t want to get sick, and you don’t want your customers getting sick. Good hygiene may not completely prevent coronavirus, but it can go a long way to making sure both you and your customers are safe.
Think going outside to play is just for kids? Think again. It’s warm and sunny and the summer is full of great possibilities. Here are some fitness ideas the whole family can get into:
Spend some time at a national park or forest. You can hike, swim, mountain bike— the choices are endless. The family that plays together stays together, so they say. So why not take a family class? Most locations offer tons of classes to choose from, whether it be karate or swimming, skating or boating. NOTE: Before visiting a park, please check the park website to determine its operating status.
After losing the final major battle of the Revolutionary War, surrendering British soldiers played a tune called ‘The World Turned Upside Down.’ Their world did seem to have taken a crazy turn. A group of ragtag rebels had defeated the world’s foremost military power. With all the changes we’ve experienced in the last few months, it’s not surprising that more than a few small business owners may be feeling like those beleaguered soldiers. That isn’t the case. While some things may very well be different, it doesn’t mean that marketing rules don’t still work.
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Every entrepreneur has two things:
If you’re looking for inspiration to start your next business venture, check out these entrepreneurs who made it big:
The advent of the novel coronavirus caught many people by surprise. Faced with an epidemic, the likes of which hadn’t been seen in a century, smart businesses adapted their methods to take advantage of the technology available to them. What was already a growing trend towards working from home, quickly accelerated. Today’s technology easily allows for virtual meetings and collaboration from multiple people scattered across the country and the globe.
“Did you even hear me?” your exasperated friend says to you.
“Sure,” you say, inwardly hoping they don’t ask you for feedback.
The truth is you heard every word that came out of their mouth, but you didn’t listen to any of it.
Listening is more than just your ears taking in the sounds someone makes to you. It is absorbing the full meaning of what someone else is saying. The best listeners also take in clues from the speaker’s body language and the context in which it’s being delivered.
Henry Ford. Warren Buffett. Steve Jobs. Mark Zuckerberg. Elon Musk. Powerful businessmen have been, and still are, talked about on a daily basis. But what about the women? More and more women are starting businesses and leading established, well-known global organizations than ever before. We thought it was time you learned about a few of them. Here are five powerful businesswomen who are paving the way for the generations of women who follow: