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Marketing Matters & More Blog
Mental fitness, Marketing, and Making Life Count.


 

Over & over—automatically

Over & over—automatically

Ever wonder how to automate certain marketing to repeat over and over periodically to the same people? For example, consider a birthday card or email you want to send to clients every year, or the announcement of your semi-annual sale, or their annual anniversary as your client, or whatever you want to do on a repeatable basis to the same group of people.

Will You Be My Valentine?

Back in our school days we probably remember giving a valentine to that special someone and hoping they felt the same way about us. It might have had flowers and bows (or even snakes and snails), but it was given with love and all the sincerity in our young hearts. We were marketing ourselves even then, though we might not have known it at the time.

The Importance of Writing Down Your Quarterly Marketing Plan

You know your business inside and out, and you have a pretty good idea how to market it.  It’s your baby after all.  You know what the sales should look like and what your customers expect.  You also have a good picture of what the next few months should bring. You know where the marketing challenges are and where the greatest opportunities will come from.

If you haven’t already, now is the time to take all that great knowledge and write it down. There are several important reasons why:

Weekly Featured Resource - Missinglettr

Featured Resource this week - Missinglettr

Missinglettr

Publishing new blog posts but not getting the attention and traffic you need?

Missinglettr creates strategic, automatic social media campaigns that drive traffic for an entire year. Leaving you to focus on writing your next blog post.

 

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Weekly Featured Resource - Swyft Mobile

Featured Resource this week - Swyft Mobile

SwyftMobile

Swyft Technology provides small and mid-market organizations with a robust suite of inexpensive, cloud-based software solutions. Swyft clients benefit from increased sales and revenues that come from the automated efficiencies and increased user productivity provided by the Swyft CRM solution.

Be sure to tell Swyft we sent you!

 

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Does your audience really know you?

2017 is but a memory. As business owners and entrepreneurs, we are all in for 2018!

Understanding business trends and, better still, knowing which ones will have the most important impact on your business is critical. Sometimes it’s luck, sometimes it’s brilliance.

How Do You Network?

Even before we’ve gone into business, we’re taught about the importance of networking.  “Who you know is just as important as what you know,” you’ll hear. 

They’re right, too. 

Q1 is Right around the Corner

Grab the bull by the horns.

Put your shoulder to the wheel.

Keep your eyes on the prize.

Whatever cliché you might want to use, the bottom line is that it’ll soon be time to begin a brand new Q1 and you need to be ready to… well, jump in head first. Here are some steps you can take:

Weekly Featured Resource - Send Out Cards

Featured Resource this week - Send Out Cards

Send out cards sqWhether you are a dentist, salesperson or office worker, there has never been an easier way to send a genuine thank you, reminder or follow-up card. Greeting cards can be powerful business tools to help make sure your business clients and customers know just how important they are!

Here's an added bonus: To totally integrate your SendOutCards into marketing campaigns through your Infusionsoft or other CRM, check out Fix Your Funnel too! It's the glue between your SendOutCards and Infusionsoft.

  

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Grammar Anyone?

Should you go there, their or they’re?

Should you insure or ensure something gets included?

Should you advise someone to make sure they’re receiving the best advice? Or is it the other way around?

Getting Away From the Office

You’re staring at those same four walls again. The paint is a sort of light brown color with what you think is a just a hint of pink. You wonder for the thousandth time what that color is called. The same tired spider plant is sitting on the same gray filing cabinet where it’s been since what feels like the beginning of time. When the light hits it in the afternoon, you can swear it seems to perk up. You know this because you’ve spent entirely too much time in the office.

Weekly Featured Resource - XtendIn

Featured Resource this week - XtendIn

We LOVE this! XtendIn is a Google Chrome Web Browser Extension that extends ActiveCampaign / Infusionsoft / Xero Web Application Interfaces with a variety of features. (Get a 90-Day Free Trial, then inexpensive subscription - worth every penny!)


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Weekly Featured Resource - Zacaw Website Hosting

Weekly Featured Resource - Zacaw Website Hosting

Featured Resource this week - Zacaw Website Hosting

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Multiple layers of hacker protection including web firewalls and VPN insulate your company’s valuable data and reputation from cybercrime. Look no further for an extremely secure and highly scalable hosting platform that’s backed by our personal support.


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