Imagine you’re standing at the top of the hill in front of the marketing well. With a final turn of the winch the bucket comes up. You take hold of it and find it full to the brim with great marketing ideas. With your bucket in hand you carefully go back down the hill to where your clients are waiting.
Halfway down the hill you notice the bucket seems a lot lighter. You glance down and find it already half empty. Looking back to the well you see a trail of marketing ideas splashed over the ground. What happened? There might be some holes in your marketing bucket.
on Thursday, 26 April 2018.
Posted in Business Strategy, Marketing Tips
When you think of your perfect customer, who comes to mind? Is it that steely-eyed executive with the pin-striped suit and the V-8 sports car? Or maybe the friendly neighbor a few houses down who loves her cats and her knitting? It could be the eager college student with her trusty tablet, the cynical stock broker who’s had a run of bad luck or your sister-in-law getting ready to start her first business.
So who is it? Your avatar is your perfect customer, and defining that person is one of the first steps in starting a successful business. You may have begun your business for personal reasons, perhaps carrying on a family tradition or fulfilling a life-long dream, but sooner or later (probably sooner rather than later) you’re going to need to sell something. That’s where the avatar comes in.
on Thursday, 19 April 2018.
Posted in Business Strategy
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on Friday, 13 April 2018.
Posted in Business Strategy
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on Friday, 06 April 2018.
Posted in Business Strategy
Building rapport is the single most important thing you can do to sell your products or services, and to sell them at higher prices.
What’s the secret?
It’s not rocket science.
on Tuesday, 03 April 2018.
Posted in Insights
If you’re like many entrepreneurs, your desk is probably like a second home to you. Mine sure is!
It’s where you get the bulk of your work done. Whether you’re planning the next quarter’s marketing strategy, researching client information, virtually directing your team or upgrading to the latest software suite, it’s the heart and soul of your operation.
on Thursday, 29 March 2018.
Posted in Life & Lifestyle
Why do webinars? They are a great way to build a relationship with your target market.
Today there are so many choices to create webinars in so many different formats that it is easier than ever to get your message out.
on Tuesday, 20 March 2018.
Posted in Insights