Featured Resource this week - Digital Product Delivery
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Digital Publishing for eBooks and Downloads
DPD is an easy to use digital publishing platform for selling and delivering downloadable content. Upload your products to DPD and start selling in minutes. With DPD, all sales are paid directly to you with no per-sale fees, bandwidth charges, or commissions.
Check out others who we recommend - solid vendors and products that could benefit your business today.
on Friday, 01 June 2018.
Posted in Business Strategy, Marketing Tips
Featured Resource this week - Grammarly
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Grammarly is the world’s most accurate grammar checker.
Grammarly makes you a better writer by finding and correcting up to 10× more mistakes than your word processor.
Check out others who we recommend - solid vendors and products that could benefit your business today.
on Friday, 25 May 2018.
Posted in Business Strategy, Marketing Tips
Featured Resource this week - Call Monitoring with Infusionsoft
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Call Monitoring Integrated With Infusionsoft!
Novice marketers focus on getting the lead, but experienced marketers know that the job is only done when dollars exchange hands. You can cut the cost of generating a sale by 50% or more when you monitor and track how well incoming calls are being handled.
Check out others who we recommend - solid vendors and products that could benefit your business today.
on Friday, 18 May 2018.
Posted in Business Strategy, Marketing Tips
Even if you’re charging ‘enough’, are you charging the best way to support your business model and goals? Let’s consider some creative and profitable options.
on Tuesday, 15 May 2018.
Posted in Insights
Have you ever played Whack-a-Mole? It’s an old but simple game where players take a mallet and try to strike toy moles as they pop up from underneath the board. As soon as the player has successfully “whacked” a mole, it disappears and another pops up somewhere else on the board.
It can often be a frustrating and monotonous game.
on Thursday, 10 May 2018.
Posted in Business Strategy
People are often unreasonable, irrational, and self-centered. Forgive them anyway.
If you are kind, people may accuse you of selfish, ulterior motives. Be kind anyway.
If you are successful, you will win some unfaithful friends and some genuine enemies. Succeed anyway.
on Tuesday, 01 May 2018.
Posted in Insights
Imagine you’re standing at the top of the hill in front of the marketing well. With a final turn of the winch the bucket comes up. You take hold of it and find it full to the brim with great marketing ideas. With your bucket in hand you carefully go back down the hill to where your clients are waiting.
Halfway down the hill you notice the bucket seems a lot lighter. You glance down and find it already half empty. Looking back to the well you see a trail of marketing ideas splashed over the ground. What happened? There might be some holes in your marketing bucket.
on Thursday, 26 April 2018.
Posted in Business Strategy, Marketing Tips
When you think of your perfect customer, who comes to mind? Is it that steely-eyed executive with the pin-striped suit and the V-8 sports car? Or maybe the friendly neighbor a few houses down who loves her cats and her knitting? It could be the eager college student with her trusty tablet, the cynical stock broker who’s had a run of bad luck or your sister-in-law getting ready to start her first business.
So who is it? Your avatar is your perfect customer, and defining that person is one of the first steps in starting a successful business. You may have begun your business for personal reasons, perhaps carrying on a family tradition or fulfilling a life-long dream, but sooner or later (probably sooner rather than later) you’re going to need to sell something. That’s where the avatar comes in.
on Thursday, 19 April 2018.
Posted in Business Strategy