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Marketing Matters & More Blog
Business insights, lifestyle tweaks, and the whimsical!


 

Weekly Featured Resource - PureChat

Weekly Featured Resource - PureChat

Featured Resource this week - PureChat

The Best-Selling Live Chat Software for Small Business

Live chat and visitor tracking software has never been easier.

Close More Saleswith simple live chat software

  • Provide instant answers on your website and see visitor history.
  • See who’s on your website in real-time and start a conversation.
  • See chat metrics over time and track customer satisfaction.
  • Record every conversation and share them with your team.

 

 

Check out others who we recommend - solid vendors and products that could benefit your business today.

 

What’s Your Identity?

What’s Your Identity?

The terms brand and identity are often used interchangeably which causes confusion when businesses are trying to create relationships with their customers.

Your brand is what people see - colors, logos, tagline, etc. Your identity is who you are, at the heart of your business.

Remote Workers vs. Office Workers

“Earn more than $100 dollars an hour working from home!”

Chances are you’ve seen at least one of these ads in your time, and you may have wondered what exactly it entailed. Working from home is the dream of many a cubicle dweller, not to mention more than a few of their bosses. Who wouldn’t want to say goodbye to rush hour traffic, snowy roads and crowded parking lots? But does the reality really live up to the hype?

Easy Ways to Add Fitness to Your Day

You know you should work out. Right?

We’ve all read the statistics about how it can make us more productive. You know it can help you be healthier and happier. You also know there’s another deadline coming up, you have a bunch of client meetings, and there isn’t a smidgeon of white space to be found anywhere on your schedule. 

I’ve discovered it’s actually surprisingly easy to add some fitness routines to your day during those ‘stolen moments’ that almost every day has in there somewhere. Here are a half dozen that sound pretty cool to test out:

Weekly Featured Resource - Centerpointe

Featured Resource this week - Centerpointe

Did you know that if your head isn't in the right place, you can sabotage your business and personal success? Centerpointe's premier introductory product, Holosync, gives you ALL the benefits of meditation – in a fraction of the time – and without spending years learning how...

What if you could meditate like a Zen monk, literally at the touch of a button?

  • Increase your threshold for stress…deal with the ups and down of life much more easily…protect yourself from serious physical and emotional problems caused by stress...
  • Create whole-brain thinking…dramatically increase mental abilities, creativity, learning ability, focus and concentration...
  • End anxiety, fear, anger, depression, sadness, self-sabotage, substance abuse, and overeating...
  • Be happier, more peaceful, more compassionate, more at ease...

 

Check out others who we recommend - solid vendors and products that could benefit your business today.

 

Keep Up to Date with Your Accounting

Of all the things you do to power a small business, going over the books probably isn’t the sexiest. For many people, it’s a necessary evil at best. While Excel spreadsheets and Quickbooks tables usually don’t inspire our passion to new heights, there is no reason to put off the job. The sooner you get done, the faster you can move on to the more fun aspects of running a business.

To speed the process along, here are 3 accounting habits you should adopt:

Weekly Featured Resource - Wicked Reports

Featured Resource this week - Wicked Reports

WARNING: Half Your Marketing Is Wasted.  Do You Know Which Half?  We Do.

We automatically pull data from your ad networks. We then apply over 10,000 lines of database logic to track sales revenue to specific clicks, ads, audiences, campaigns and emails (we’re the only ones who do this!).

We then translate all this data into easy to use marketing reports so you can make data-driven decisions about your business and make more money!


Check out others who we recommend - solid vendors and products that could benefit your business today.

 

The Power of Words

“Words are free. It’s how you use them that may cost you.” ~ KushandWizdom

As children, we may have heard another saying about stick and stones and words never hurting us. As we grow older, we quickly learn it isn’t true. We know the power of words, and since they hold such power, we need to choose ours carefully.

For a business leader, this sentiment is even more important. In business speak, we learn to use words concisely because… well, time is money.

Automate the Obvious

What tasks do you do repeatedly, day after day after day? What tasks fall through the cracks in your lead or sales or followup or work process?

These are the things to automate. You’ll save your sanity by leveraging your time and energy. Automating the routine tasks you do, or forget to do, adds consistency and efficiency to your business.

Leverage your expertise

Leverage your expertise

If you’ve been in business for any length of time, you and your company have developed some specialized expertise in your chosen business area. Some of it is likely proprietary but much of it you have no problem sharing. Or at least you should have no problem sharing as it can be a great way to get new clients/customers/patients and keep existing ones.

An often overlooked way to share that information is through a membership website. Sure, you need to have some information on the public side of your website, but you can keep the real juicy gems for those who sign-up as members.

Tips to Improve Your Brain Power

The world is full of smart people. Maybe it’s your neighbor across the way who can speak five languages without batting an eye, or your cousin who likes to remind you about her perfect SAT score. Go to the Guinness Book of World Records, and you can read about other geniuses like Stephen Hawking, who solve cosmological puzzles that would melt the minds of lesser beings.

The same question AGAIN?!

The same question AGAIN?!

Anyone who handles customer service in their business understands that feeling when the customer or prospect asks the same question again… and again. You paste a smile on your face  and be careful what you type when you respond with the same answer again… and again.

In all fairness, sometimes it’s the same question but a different person asking it. But the frustration is the same when you have to answer the same question over and over.