In a recent blog post, we talked about how to identify your ideal client and what to say to them. Now that you know who they are, let’s move on to the science of choosing the right media to convey your message.
You have a good idea of your ideal client’s age, gender, education levels and their income. You know what they like and what they don’t. When you sit down on the couch, you can practically imagine having a conversation with them.
The title says it all! Sooner or later you will have a catastrophic failure of everything electronic. Your computer, your web server, your website, your smart phone, whatever. Trust me on this one! The only thing you can do is keep recent backups so you have some recourse when disaster happens.
Today, I want to focus on your website. First, don’t count on your web hosting company to keep backups for you. They may, or they may not, but it is really YOUR responsibility to have a recent backup of your site. And best yet, have one that you keep off site, say, on your computer.
“Everyone is not YOUR customer.” ~ Seth Godin
That little nugget of wisdom is worth writing down and then pinning up where you'll see it. It makes things so much easier when you discover who your ideal customers and clients are, because then you only have to market to them. Your marketing will become less generic and more personal when you know who it is you're “speaking to.”
Do you wish you could leverage the great content you write for your blog and get more traffic and engagement? Statistics show that the majority of people need to hear or read something multiple times before they engage.
We found this new-ish tool that increases social engagement and blog traffic by posting automated campaigns on your social platforms over an entire year.
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Automate Your Appointments Never Lose an Email!
Automatically attach your emails to Infusionsoft contact records.
The campaign and broadcast emails you send from Infusionsoft are automatically archived on your contact records. But do you then use personal emails to follow up, answer questions, and close deals? If so, then you need emailAttacher to continue archiving those emails on the contact records.
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FuseDesk helps you and your team WOW your customers with great service. Happy Customers stay with you longer, spend more, and spread the good word about your business.
FuseDesk was built for Your Business, Your Support Team, and Your Customers. With FuseDesk, it’s easy to get the key insights into how well your team is doing, delightful for the support team to use, and fast for customers to get care.
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JoomFuse has changed the rules of membership management. . . forever.
Joomla! + Infusionsoft = JoomFuse! JoomFuse integrates your Joomla! website with your Infusionsoft to content access and membership status, hands-free for you!
Manage infinite levels of paid (or free) membership using JoomFuse to integrate the automation of Infusionsoft with the power of Joomla. You control who gets access to what content... and when. JoomFuse manages access and action triggers for you, driven by Infusionsoft tags. No more duct-taping third-party software programs to try to get what you need to manage your membership (subscription) programs. Now you can sleep at night knowing it's taken care of for you.
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Most entrepreneurs are autodidacts. That puts the responsibility for our education about our skills, expertise, and industry squarely on our own shoulders.
Going to business school could be interesting although, truth be told, I think I have a business school’s worth of business books on my office shelf right now. No, I haven’t read them all yet but I have a new plan.
You already know trying to market to everyone spreads your resources too thin and results in your message being lost in a sea of similar looking ones.
You’re looking for that ideal client, the perfect fit for your product or service. Have you found them?
If you have, good for you! (If you don’t know who your ideal client is or how to figure it out, give us a call or contact us online for help.)
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Automagically Email Your Infusionsoft Contacts When You Update Your Blog or Feed
With FeedBolt, simply enter your blog URL, select an Infusionsoft Tag, and choose your template. FeedBolt takes care of the rest.
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You have to admit it—autumn is a great season. The weather's nice, the changing colors of the leaves are mesmerizing, and your inner child is nudging you to look at back-to-school supplies and Halloween costumes because there might be something “cool.”
Try to muster up that childlike enthusiasm for your fall marketing plan! Take advantage of all that the season has to offer, and it should be a breeze:
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Summer marketing slump. These are words no marketer wants to hear, but during the summer months it’s an unfortunate reality many marketers face. The weather is warm, and those who aren’t on vacation are thinking about it. There are a hundred and one different activities your potential customers can be doing— hiking, biking, swimming, picnicking— pretty much anything other than concentrating on what you’re trying to sell them.
Summer may have its own challenges for marketers, but a slump doesn’t have to be inevitable. Here are some ways you can avoid it:
Independence Day has a lot going for it. There’s red, white and blue, Old Glory, fireworks… maybe a barbeque with family and friends or a concert under the stars. It’s also the only major holiday in the U.S. between the end of May and Labor Day at the start of September, so why not make it the centerpiece of your summer marketing? After all, your customers have shed their winter blues and everyone wants to get out and have fun. Show some patriotic spirit, put the focus on fun consumer experiences and it’s hard to go wrong.
In a previous article, we talked about business-oriented podcasts and recommended several that may be worth your time. If you found the content worthwhile, why not take the next step? That’s right, start doing your own.
There are several great reasons for doing so. It’s a chance to give back to the business community by sharing your knowledge and expertise. In addition, it helps gets your name out there and can lead to networking opportunities and a chance to bring in new clients.