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Halloween spending in the United States is predicted to reach a record $12.2 billion in 2023, surpassing the $10.14 billion spent in 2022. This raises the question: Will 2024 be the biggest Halloween yet?
The National Retail Federation’s annual survey indicates that this significant spending increase might lead to a larger Halloween celebration this year. How can businesses strategically leverage increased consumer spending around Halloween to effectively promote and sell their products and services?
Is the thought of the strategic planning process too daunting to consider? Many small business owners and CEOs tend to postpone it, fearing it requires extended time away from daily operations, a commitment of additional resources, and the risk of falling behind on critical deadlines.
However, strategic quarterly planning, when done right, can bring about significant benefits, such as improved decision-making, increased efficiency, and a clearer path to success.
With 4th of July spending typically ranging from six to seven billion dollars on food alone, it's not just a celebration, it's a potential goldmine for your business. This is the ideal time to connect with your customers through a special 4th of July promotion and boost your sales.
Even if you don't sell food, fireworks, or patriotic items, you can still participate in the festivities. Offer special promotions, discounts, or send a holiday greeting to wish your customers a happy 4th of July and keep your business fresh in their minds.
Don't let the 4th of July pass by without having a strategy to leverage it for your business.
Summer provides businesses with unique opportunities to get creative with their marketing strategies. There are countless ways to capitalize on the warm weather and relaxed atmosphere of the summer months.
Here are five innovative marketing strategies to boost your summer sales and captivate customers, creating a memorable shopping experience that will set you apart from competitors.
Mother's Day has evolved into a day to honor all the amazing women in our lives who have played a nurturing role, whether it's grandmothers, mother-in-laws, fur moms, best friends, or mentors.
We understand that Mother's Day can be a difficult time for those who may not have a mother present or have a strained relationship with their own. However, it's an opportunity to appreciate and celebrate the women who have supported, guided, and inspired us throughout our lives.
Mother's Day is an important occasion for small businesses, and it is crucial to plan marketing goals and strategies well in advance for a successful outcome. There are over 85.4 million mothers in the United States alone, and the average spending per person on Mother's Day is over $200. Therefore, businesses should not miss out on the opportunity to attract customers and increase sales during this special celebration.
Creating engaging and thoughtful Mother's Day marketing campaigns that resonate with your target audience is essential. This will help you reap the potential benefits of this special occasion.
As a US taxpayer, the deadline for filing tax returns on April 15th can be stressful as it involves weeks of documentation and number-crunching. The wait for a tax refund after filing begins with 75% of Americans expecting to receive an average refund of $3,000.
Consumers often spend this annual "bonus" on various goods and services they love. As a result, retailers and other businesses should take advantage of the days leading up to and following Tax Day to advertise and engage with their target audience.
Established in the late 19th century, Labor Day is a holiday honoring the American labor movement and recognizing workers' invaluable contributions to the nation's strength, prosperity, and well-being.
It's a day to show appreciation for their hard work, resilience, and dedication, acknowledging the obstacles they've conquered and the successes they've attained in their pursuit of progress and prosperity.
Considering the financial benefits of earning cashback on your purchases? While popular credit card offers may seem like the obvious choice, shopping portals like Rakuten can be just as effective, if not more, for capitalizing on cashback offers on items you need to buy.
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The allure of savoring a tropical drink while accomplishing tasks on a breathtaking beach is more than just a dream. Embracing the digital nomad lifestyle, where you can work remotely from any corner of the globe, is akin to living in paradise.
Yet, working from the beach is not merely about basking in the sun and enjoying margaritas. It's a unique fusion of work and leisure, offering you the freedom and flexibility to craft your own work-life balance.
Memorial Day is a significant occasion in American culture that honors the brave men and women who have sacrificed their lives while serving in the United States Armed Forces. Originally known as Decoration Day, it was established after the Civil War to commemorate Union and Confederate soldiers who died in battle. Over time, it transformed into Memorial Day, observed on the last Monday of May each year.
From a business perspective, Memorial Day presents a significant opportunity for marketing promotions and sales, with many retailers offering discounts and deals to attract customers. However, it is crucial to remember the true meaning of Memorial Day and pay tribute to those who have made the ultimate sacrifice for their country.
How often have you been advised to dedicate more time to working "on the business" rather than "in the business"? But this does not mean dedicating all your days, because you just need a strategy day to achieve this. What is it, and how do I do it?
A strategy day is a dedicated period where you focus solely on your business, free from distractions such as phones and day-to-day tasks. It's a time to immerse yourself in strategic thinking and planning, allowing for uninterrupted exploration of ideas and opportunities.
Easter is celebrated in various ways in the United States, combining cultural and religious traditions. It is a significant and holy celebration in Christianity, commemorating the resurrection of Christ. While Christians mainly celebrate Easter in church, it has become a widely celebrated holiday by people of all faiths in America, taking on a more secular tone.
This holiday takes place on the first Sunday following the first full moon of spring, which can happen anywhere from late March to mid-April. In 2024, Easter will be observed on Sunday, March 31.