Halloween spending in the United States is predicted to reach a record $12.2 billion in 2023, surpassing the $10.14 billion spent in 2022. This raises the question: Will 2024 be the biggest Halloween yet?
The National Retail Federation’s annual survey indicates that this significant spending increase might lead to a larger Halloween celebration this year. How can businesses strategically leverage increased consumer spending around Halloween to effectively promote and sell their products and services?
on Tuesday, 13 August 2024.
Posted in Business Strategy, Insights
Considering the financial benefits of earning cashback on your purchases? While popular credit card offers may seem like the obvious choice, shopping portals like Rakuten can be just as effective, if not more, for capitalizing on cashback offers on items you need to buy.
With a platform like Rakuten, you can enjoy cashback and other perks without worrying about paying fees or interest charges!
on Tuesday, 30 July 2024.
Posted in Business Resources, Business Strategy, Insights
Is the thought of the strategic planning process too daunting to consider? Many small business owners and CEOs tend to postpone it, fearing it requires extended time away from daily operations, a commitment of additional resources, and the risk of falling behind on critical deadlines.
However, strategic quarterly planning, when done right, can bring about significant benefits, such as improved decision-making, increased efficiency, and a clearer path to success.
on Tuesday, 16 July 2024.
Posted in Business Strategy, Insights
With 4th of July spending typically ranging from six to seven billion dollars on food alone, it's not just a celebration, it's a potential goldmine for your business. This is the ideal time to connect with your customers through a special 4th of July promotion and boost your sales.
Even if you don't sell food, fireworks, or patriotic items, you can still participate in the festivities. Offer special promotions, discounts, or send a holiday greeting to wish your customers a happy 4th of July and keep your business fresh in their minds.
Don't let the 4th of July pass by without having a strategy to leverage it for your business.
on Tuesday, 02 July 2024.
Posted in Business Strategy, Insights
The allure of savoring a tropical drink while accomplishing tasks on a breathtaking beach is more than just a dream. Embracing the digital nomad lifestyle, where you can work remotely from any corner of the globe, is akin to living in paradise.
Yet, working from the beach is not merely about basking in the sun and enjoying margaritas. It's a unique fusion of work and leisure, offering you the freedom and flexibility to craft your own work-life balance.
on Tuesday, 18 June 2024.
Posted in Business Strategy, Insights
Summer provides businesses with unique opportunities to get creative with their marketing strategies. There are countless ways to capitalize on the warm weather and relaxed atmosphere of the summer months.
Here are five innovative marketing strategies to boost your summer sales and captivate customers, creating a memorable shopping experience that will set you apart from competitors.
on Tuesday, 04 June 2024.
Posted in Business Strategy, Insights
Memorial Day is a significant occasion in American culture that honors the brave men and women who have sacrificed their lives while serving in the United States Armed Forces. Originally known as Decoration Day, it was established after the Civil War to commemorate Union and Confederate soldiers who died in battle. Over time, it transformed into Memorial Day, observed on the last Monday of May each year.
From a business perspective, Memorial Day presents a significant opportunity for marketing promotions and sales, with many retailers offering discounts and deals to attract customers. However, it is crucial to remember the true meaning of Memorial Day and pay tribute to those who have made the ultimate sacrifice for their country.
on Tuesday, 21 May 2024.
Posted in Business Strategy, Insights
