Do you like perfection? Sure, who doesn’t? When it comes to writing though, there’s a tendency to want to get it perfect, and if you can’t get it perfect, then why bother at all?
The trick is that few things are perfect the first time. Ask any famous author for the first draft of their epic novel and it will almost certainly be far different than what actually gets sent to the publisher. Revision is part and parcel of the game, and often the editing is just as important as writing.
on Thursday, 02 August 2018.
Posted in Business Strategy
We tend to think of great promoters like the legendary promoter P.T. Barnum as special people. For all their faults, these individuals are incredible salesmen who can sell the wings off a fly. We also tend to think that because many of their businesses involved putting on a show, their marketing legerdemain isn’t necessary for our business. We’re computers programmers or accountants or cosmetologists at heart, not sales people.
on Thursday, 26 July 2018.
Posted in Business Strategy, Marketing Tips
Do you remember those essays you had to write in school? They might have been about George Washington crossing the Delaware, Harriet Tubman or maybe what we did for our summer vacation. We churned them out as best we could and dutifully turned them in, sometimes flexing our writing hand to keep it from cramping. Of course, we weren’t really writing them for ourselves or our classmates or our parents. No, the one thing all these essays had in common was that we were writing them for an audience of one: our teacher.
on Thursday, 19 July 2018.
Posted in Business Strategy
Can you think of a successful business? Most of us can rattle off at least a dozen in just a few seconds. Some of them are huge conglomerates with internationally recognized names like ‘Coke’ or ‘Xerox.’ Many of them are smaller names that still dominate their particular industry. Even in our hometown, there are bound to be multi-generational companies that are still standing strong.
on Thursday, 12 July 2018.
Posted in Business Strategy
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on Friday, 06 July 2018.
Posted in Business Strategy, Marketing Tips
No great invention springs out of thin air. Despite all the talk about spontaneous genius or claims that “it just came to me,” great innovations are almost always built on the backs of smaller ideas that came before. Most of the time, progress is evolutionary more often than revolutionary.
on Thursday, 28 June 2018.
Posted in Business Strategy
Everyone in marketing talks about the summer slump, and like it or not, summer marketing does present its share of challenges. The weather’s warm, there are tons of other things to do and people are thinking more about red-hot vacation deals than red-hot marketing campaigns. All is not lost however. Why not get things going with a summer flash sale?
on Thursday, 21 June 2018.
Posted in Business Strategy
