There’s a strange human phenomena that has puzzled scientists for years. Why do so many people trust their friends instead of the experts? You’ve probably seen it in action, even with something simple. Maybe you’ve done it yourself. 

Let’s say Jane is trying to decide whether or not to go see a movie. The film is hailed by critics—experts in narrative and dramatic interpretation who’ve spent years honing their craft and have critiqued literally thousands of movies. Yet when making the decision to view the film, Jane asks her friend, Tom, who says the movie is terrible. 

As you may have noticed, the world is full of people. That means you’re in the people business, regardless of what you do. Anything we do— no matter how obscure and far removed from the public it may seem— ultimately involves people in some fashion or form. Your relationships with these people will go a long way in determining your business success.

Relationships matter in business, now more than ever.

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The Sales & Marketing Software for Small Business.

Customer & Marketing management: Manage and automate all facets of your customer relationships. Infusionsoft revolutionizes the way small businesses drive and manage their growth. With a robust dose of marketing automation, Infusionsoft replaces your diverse incompatible systems and provides you with an "all-in-one" solution that leaves you with more time to strategically grow your business.

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“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.”

― Henry Ford

You’re only as old as you feel, so they say. As Henry Ford knew well, that also applies to your mind. Constantly striving to challenge your brain has many dividends.

If you blink, you’re obsolete. In fact, you’re obsolete by the time you’ve even considered whether to blink or whether you’re obsolete. Actually, it may not be that bad, but in this modern world with all its constant change and hubbub, it can sure feel that way sometimes.

So how do you stay up to speed?

With the U.S. tax code changing and the small business climate in flux, you are probably looking for ways to conserve your working capital and increase your revenue. You’re not alone.

Some of our clients prefer to do their own Infusionsoft implementation instead of paying a consultant to do it all for them. If that’s you, you’re in luck!

‘Anything you can do, I can do better.

I can do anything better than you.’

Does this sound familiar? It’s a little song most of us heard as children. And it’s also a way many of us want to do business as adults.

It’s been a long, cold winter. You’ve sat with an annoying chill right between your shoulder blades more times than you can count, and the heavy coat that seemed so fashionable at the beginning of the season now seems like a big weight you have to carry around. When you see the first crocus poking up through the snowy ground, you’re barely able to contain your excitement.

Featured Resource this week -

Sherrie at SLS Event Planning and Consulting LLC, organizes, sets up, and manages various corporate, public, and private events and meetings.

We’ve known Sherrie a long time and have confidence and respect for her amazing event planning skills, so please give her our regards when you call.

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Building rapport is the single most important thing you can do to sell your products or services, and to sell them at higher prices.

What’s the secret?

It’s not rocket science.

If you’re like many entrepreneurs, your desk is probably like a second home to you. Mine sure is!

It’s where you get the bulk of your work done. Whether you’re planning the next quarter’s marketing strategy, researching client information, virtually directing your team or upgrading to the latest software suite, it’s the heart and soul of your operation.

Why do webinars? They are a great way to build a relationship with your target market.

Today there are so many choices to create webinars in so many different formats that it is easier than ever to get your message out.

“Beware the Ides of March,” the soothsayer warned Julius Caesar. Naturally, Rome’s would-be dictator ignored this sensible advice and soon perished under the knives of those whom he had counted as friends. The stories we grow up on are filled with similar endings— it might be failing to avoid a black cat, passing under a ladder or walking into that creepy-looking house when all reason says not to. Do you take any of those stories to heart? Are you superstitious about your business?

Featured Resource this week -

Start Syncing Infusionsoft with Facebook Custom Audiences in Seconds. Deliver Targeted, Money-Getting Ads, Every Time. Double or TRIPLE Your Earnings from every Infusionsoft email contact!

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Featured Resource this week -

Automate Your Appointments Never Lose an Email!

Automatically attach your emails to Infusionsoft contact records.
The campaign and broadcast emails you send from Infusionsoft are automatically archived on your contact records. But do you then use personal emails to follow up, answer questions, and close deals? If so, then you need emailAttacher to continue archiving those emails on the contact records.

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