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Marketing Matters & More Blog
Business insights, lifestyle tweaks, and the whimsical!


 

Happy 2019!

10, 9, 8, 7… the ball drops and… yes! Confetti falls, glasses are raised and Auld Land Syne plays in the background. January 1st! It’s a brand new year, full of hope and promise. This night we put 2018 to bed and look forward to all 2019 has to offer.

As we take stock of last year, we realize how grateful we are for everything we’ve been able to accomplish, and we raise a glass to you— our clients— who helped make it happen.

Weekly Featured Resource - One Click Upsell

Featured Resource this week -

 One Click Upsell

 

If you sell products, services or entry to events, using Infusionsoft's order forms, and you are not leading the new buyer to an immediate up sell, YOU ARE LEAVING MONEY ON THE TABLE!!!


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Yes it's almost January

Yes it's almost January

In just a few fast weeks, the 2018 holiday season will be a memory and we will be on to another exciting year as business owners. Exciting, that is, if you are ready to hit the ground running. If you need a little help with your creative thinking or problem-solving, here are 15 creative exercisese exercises we found 'around the web'. 

How Will You Make Your Holiday Marketing Special?

There are people out there that just seem to blend into the background. They’re not tall. They’re not short. They’re not particularly fat or thin, young or old. There’s nothing about them that really stands out. In fact, you could probably pass them on the subway five times and never give them a second look.

You can probably think of products and the advertisements for those products that are just like them. They sit on the shelf doing nothing to distinguish themselves from a dozen other similar products. Their ads are barely a blip on the radar. It’s almost like elevator music in a way, and it’s exactly what you don’t want for your holiday marketing campaign.

Let Thankfulness Continue

Let Thankfulness Continue

Last week we celebrated Thanksgiving -  a holiday for celebrating family and friends, and for giving thanks for the good things in life. Some people are comfortable expressing gratitude year-round, but if you find you only think about being thankful during the Thanksgiving season, read on for some things to consider.

Thanksgiving Day Traditions

Apple pie or pumpkin pie? Or both?

What will you and your family do on Thanksgiving Day?

Maybe you’ll spend some of it in the backyard while you deep fry that turkey. Maybe you’ll get up early so you can go pick up Aunt Edna from the airport. You could all gather in front of the TV to watch the parade down 34th Street or sip a few after-dinner brews while you watch the big game. Perhaps you can always count on having to run to the store to get a couple extra cans of cranberry sauce, or Cousin Ernie hogging all the mashed potatoes.

A book in you?

A book in you?

They say everybody has a least one great story inside of them screaming to get out. Of course, given the fact that anyone with a keyboard and a little spare time can produce an e-book these days, there’s also a school of thought that says maybe you should keep that book to yourself. The question of whether you should take a bold step forward and put pen to paper (or fingers to keyboard) is a personal one. Before you make that decision, here are some things to ask yourself.

Is Your Business Portable?

Have you ever watched an old TV show, maybe a murder mystery or a dark thriller, and thought about how much easier it would’ve been for the detectives if they’d had cell phones? Maybe you shook your head as they poured through a ton of dusty of books in a forgotten library looking for clues or marveled at how out of touch they were as soon as they were out of their  offices.

The Best New Year’s Resolution for Your Marketing

It wouldn’t be a new year without New Years’ resolutions. We’ve made plenty of them in our time. We’ve promised ourselves we would lose weight or eat right or a whole host of other things. Some of these resolutions never survived beyond the New Years’ party we were attending at the time. Others bit the dust even before February rolled around.

If you’re serious about taking your business to the next level, here’s one New Years’ resolution you’ll want to keep. This year spend time working ON your business and not just IN your business.

Plan Your January Marketing Now

The holidays are a wonderful time, filled with cheer and joy. They’re also a busy time. You’ve got office parties, family gatherings, shopping and a million and one other things to fill your schedule. If you’re not trimming the tree, you’re looking through online sales trying to complete your Christmas shopping without rupturing your bank account.

It’s no surprise that with so much going on you might be tempted to put off planning for next year’s marketing until things get back to normal. Don’t fall into that trap. The best time to make a plan is before you actually need that plan. The sooner you get started, the more time you have to think it through and to make adjustments.

Weekly Featured Resource - SMS Conversations

Featured Resource this week -

Change the RULES of Mobile Marketing.

Before now, mobile marketing was severely limited. You could only send a single text in response to a single incoming text message. This caused people using mobile marketing to settle for less than effective marketing strategies.


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Did You Take Advantage of Black Friday?

Black Friday is the granddaddy of all retail holidays. Since the late nineteenth century, it’s marked the unofficial beginnings of the Christmas season. It’s even been designated a state holiday in nearly half the country. Yes, state offices from California to Maryland close up shop, allowing state employees some quality time to find good bargains.

Weekly Featured Resource - SLS Event Planning

Featured Resource this week -

 

Sherrie at SLS Event Planning and Consulting LLC, organizes, sets up, and manages various corporate, public, and private events and meetings.

We’ve known Sherrie a long time and have confidence and respect for her amazing event planning skills, so please give her our regards when you call.


Check out others who we recommend - solid vendors and products that could benefit your business today.

 

Setting Your Business Culture

Setting Your Business Culture

Before you started your own business, you probably worked for someone else and occasionally thought: “I’d do things differently if I was in charge.” That’s the beauty of being an entrepreneur. It’s your show. You can do things the way you think they ought to be done. Every aspect of your business reverberates with your beliefs and your style.

Weekly Featured Resource - No BS Inner Circle

Featured Resource this week -

With founder Dan Kennedy, known as the "Millionaire Maker", Glazer-Kennedy Insider's Circle (GKIC) helps people in every imaginable kind of business grow your income as fast as possible and move away from being a slave to your business to being a master of it. Gain FULL control of your business, more freedom, & more and faster achievement and…


Check out others who we recommend - solid vendors and products that could benefit your business today.